AD MATTERS 03.12.2021

REVEALING THE FIRST SPEAKERS FOR RENEW 2022

Alongside the IPA and ISBA, we have announced the first speakers for RENEW 2022, which will take place on 27 January at the Odeon Luxe Leicester Square in London, and online.

We have confirmed that the conference will be hosted by Broadcaster & Journalist Nina Hossain, who will steer the event’s proceedings. Alessandra Bellini, Julian Douglas and Peter Duffy will be speaking in their roles as Presidents of our associations and we are excited to have confirmed DCMS Secretary of State Nadine Dorries MP, who will make her debut speech to the industry.

In addition, we are securing a stellar line-up of leaders from across the advertising and political landscape. You can find out who else you can expect to hear from at the conference so far here.

With a guest list consisting of the combined members and wider networks of our three organisations, RENEW offers a unique opportunity to meet senior representatives across our industry. Don’t miss out – book your ticket here.

ALL IN SESSION – HOW TO IMPLEMENT ACTION 1

Yesterday morning we hosted the last of three All In sessions which dived deeper into each action from the All In Action Plan. This session went through the key findings from the All In Census regarding the representation and experience of Black people within the industry as well as how to use and get the most out of the BRiM (Black Representation in Marketing) framework.

BRiM is a collection of tools and resources that are available for everyone to use in order to improve the representation of Black people in marketing, both on and off screen. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of Black people in marketing. You can find it here.

Attendees heard from those who have already begun to adopt BRiM within their organisation and they were given the opportunity to ask questions and find out how to access further support.

You can read more here and catch up on demand here.

GLOBAL’S CONSUMER TRUST INITIATIVE

Our member, Global, has embarked on a project called the Consumer Trust Initiative, to look at the impact audio ads with extensive terms and conditions (T&Cs) have on the listening experience, listeners’ trust of the media channel and their perception of the advertiser.

As an advertising business, they have always placed huge value on the trust of their listeners. That’s why, as of 1 February 2022, they’ll be asking all advertisers in the motors sector to reduce their T&Cs to just 8 seconds. They’re starting with this sector as ads from this category ordinarily comprise T&Cs that are 60% longer than others, but have plans to roll this out for other categories in due course.

This is a great example of a company taking action to help to build back trust in the advertising industry. This new initiative actively aims to help reduce suspicious advertising – one of the key drivers of mistrust found from our own research into public trust in advertising.

You can learn more about our trust research here and find out more about Global’s Consumer Trust Initiative here.

JOIN OUR TEAM

Junior Communications Executive, Advertising Assocaition

Our communications team are looking to recruit a Junior Communications Executive to support all aspects of our communications work and strategy. They must have excellent proven written skills, with the ability to produce high quality and engaging written materials.

To apply please submit a one-sided copy of your CV with a one-sided cover letter to AA@adassoc.org.uk by 5pm Monday 6th December!

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