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AD NET ZERO USA IS GO!
Yesterday, we announced the appointment of John Osborn, former OMD US and BBDO New York CEO, as the US Director of Ad Net Zero.
The appointment follows the news of the international rollout of Ad Net Zero in Cannes Lions and comes just a couple of weeks before Advertising Week NY, taking place on October 17-20.
We’re delighted John is the lead for Ad Net Zero US, in a role where he will oversee the commitments made by the Global Group to adopt the Ad Net Zero 5-point action plan into its US businesses.
Find out more here.
And remember! There’s an open invitation for US companies to join Ad Net Zero – if you want to be part of the drive to help the advertising industry on its path to net zero. If you would like your company to become an Ad Net Zero supporter, drop us an email here.
TORY PARTY CONFERENCE
As part of our conferences tour, team AA set off to Birmingham to the Conservative Party Conference this week, fresh from the Labour Party Conference in Liverpool.
At this year’s conference, we hosted an Industry Leaders’ Reception to champion our industry’s credentials to support economic growth.
The reception was attended by a host of senior political, industry, and media people, all eager to hear how UK creativity powers Britain’s global ambitions and supports growth all around the world.
Trade Minister Conor Burns MP told industry bosses that the talent, energy and creativity of our sectors are vital to the UK’s success overseas, at an event we co-hosted with Conservatives In Communications and the Digital Tories.
Our Public Affairs Director Sue Eustace took to the stage to reinforce advertising’s unique relationship with the Department for International Trade (DIT) and how our industry builds global brands – generating an impressive £11.7bn per year in exports of UK advertising services.
Click here to read the full write up.
GOVERNMENT UPDATE ON RUSSIAN SANCTIONS
The UK Government has announced another wave of sanctions on specific exports of goods and services to Russia, in response to Putin’s illegal annexation of four Ukrainian regions. The sanctions will add to the economic pressures on Russia by disrupting supply chains and limiting Russia’s capacity to import goods and services.
The latest sanctions include restrictions on UK exports of advertising services to Russia.
Our CEO, Stephen Woodford said:
“UK advertising and marketing businesses still providing services to Russia should urgently take note of the UK government’s announcement. As the industry’s trade body, we fully support these measures, as well as the decision of many companies who have already ceased trading with Russia.”
The news was widely covered in our industry trade press including: Campaign, The Drum and The Media Leader.
You can read the Government’s press release here.
To read our full comment click here.
DO YOU HAVE WHAT IT TAKES TO BE A CANNES LIONS JUROR?
As UK representative for LIONS, we are responsible for putting forward UK jurors for the festival, which takes place June 19-23, 2023, in Cannes, France.
Being part of the LIONS jury is one of the highest honours in the industry – the interest in being a juror is high and places are limited. We therefore ask you to nominate only your top contenders who meet all the required criteria.
This year, we can put forward nominations for the following categories: Brand Experience & Activation; Creative Commerce; Design; Digital Craft; Direct; Film; Film Craft; Health & Wellness; Industry Craft; Media; Mobile; Outdoor; Pharma; PR; Print & Publishing; Radio & Audio; Social & Influence; B2B; Creative Business Transformation; Creative Data; Creative Effectiveness; Creative Strategy; Entertainment; Entertainment Lions for Music; Entertainment Lions for Sport; Glass: The Lion for Good; Innovation; Sustainable Development Goals; and Titanium.
Head to our website to download the full nomination form and submit your application before October 25.
We look forward to seeing your nominations and wish you the best of luck!
HELLO OCEAN OUTDOOR! OUR NEWEST FRONT FOOT MEMBER
We want to welcome Ocean Outdoor as our latest addition to our Front Foot community.
Ocean Outdoor is one of the biggest OOH advertising companies nationally and category defining assets across the key top 10 cities and retail centres of the UK.
Our Front Foot Members receive extensive and exclusive benefits such as early access to research, invitations to exclusive events, and access to our Public Affairs briefings.
If you want to find out more information about FF and how you can become an FF member, head here.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
Check it out here!
AD OF THE WEEK
You made it this far – why not check our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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