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EXPORT MONTH COUNTDOWN BEGINS!
We’ve announced details this week about Export Month 2022, taking place next month. March will be jam-packed with activities from our UK Advertising Export Group (UKAEG), aimed at boosting global opportunities for advertising trade from the UK.
After a year of highly successful trade missions generating a whopping £21million worth of new business for members, events will include UK Advertising at SXSW, an exclusive discussion with Digital Tories Parliamentary Patrons, a Going Global Masterclass and an exploration of the ad opportunities ahead of November’s FIFA World Cup.
Other exciting moments include a new search and selection tool for companies seeking new business around the world, and on March 2, we will release the fourth annual UK Advertising Export Report. With research from UK advertising think tank Credos, the report will reveal the first data on the effects of the Covid-19 pandemic on UK exports and shine a light on changes to advertising markets.
Head here to find out more about Export Month 2022 – there’s still time to get involved!
It was also covered by industry media such as Campaign, Little Black Book and More About Advertising.
CONGRATULATIONS TO NINA WRIGHT ON HER NEW ROLE
This week, AA Member, the Professional Publishers’ Association (PPA) announced the appointment of Nina Wright – Harmsworth Media CEO – as its new Chair.
We are excited to see Nina take on the role and can’t wait to see her plans for the PPA as she works alongside Sajeeda Merali – PPA’s CEO – to deliver a new transformative agenda after it joined forces with Magnetic, the marketing arm for magazine media.
Congratulations, Nina, on the new role!
CUT YOUR CARBON WITH ADGREEN’S CARBON CALCULATOR
AdGreen hosted a virtual, interactive session yesterday on how to use its Carbon Calculator and these sessions are a great opportunity to learn about the environmental impact of your production activities.
Missed the event? Don’t worry, we’ve got you covered. You can watch the session on demand here or sign up to the next session, on March 10, here .
And there’s more… If you want to learn more about AdGreen, register here for its online Breakfast Briefing on February 23rd and get an exclusive view on what’s coming up this year!
TACKLING SEXUAL HARASSMENT AS WE RETURN TO OFFICE LIFE
Our CEO, Stephen Woodford, has made a call for action against sexual harassment in our industry’s workplace in his latest op-ed for the IPA. He commented:
“As workers return to their offices, we need to think about some of the old challenges re-emerging – because sexual harassment will sadly be returning as well.”
“Remember, that even ‘small things’ can be disempowering, so look to create a climate where it’s not about pointing fingers but create a culture of ownership and accountability with shared learnings, rather than blame and shame. Make people feel like you are moving forward together.”
You can read the full piece here.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media. Check it out here!
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