Ad Matters 23.09.22

HM QUEEN ELIZABETH II: A FINAL FAREWELL

Since the news of the passing of HM Queen Elizabeth II on September 8, the advertising industry has been paying its respects to honour the life of service that The Queen represented.

Our industry stood still to show its respect. The broad response from across commercial enterprises reverberated across the nation with broadcasters suspending advertising for up to 48 hours and adapting their schedules to provide extensive coverage of the news. For OOH advertising, media owners Global, Clear Channel, JCDecaux and Ocean Outdoor suspended their ads to a portrait of HM Queen Elizabeth II.

Our industry also paid tributes to The Queen on the day of the funeral. Responses included Clear Channel UK’s display of screens with her late majesty’s portrait along the funeral procession and TV advertisers such as ITV and Channel 4 suspending ads during the coverage of the funeral.

If you want to learn more about advertising’s tributes to HM Queen Elizabeth II, visit our dedicated page here.

ALL CHANGE PLEASE

It’s been a busy few weeks since the appointment of Liz Truss MP  as our new Prime Minister, not least in the latest Growth Plan for our economy unveiled today. We remain in ongoing conversations with Ministers and civil servants about how our industry can best support the Government’s growth ambitions. You can find out more about our response to today’s news here.

Following the changes in Cabinet and the appointments of Michelle Donelan as Culture Secretary and Jacob Rees-Mogg as Business Secretary, our Public Affairs Director, Sue Eustace, issued two  statements. In these statements, she highlights the pivotal role of our industry in supporting society and economic growth. A number of pressing issues lie at the top of the in-tray, including the privatisation of Channel 4, HFSS advertising restrictions and the Online Advertising Programme.

You can catch up on our statements on the appointment of Liz Truss as PM here and on Michelle Donelan and Jacob Rees-Mogg here.

We have also written letters welcoming the new DCMS Ministers and relevant Departments.

Finally, our team is heading to the Conservative and Labour Party conferences in the upcoming weeks to champion our industry, including showcases from our brilliant UK Advertising Exports Group. The conferences will kick off in Liverpool, with the Labour Party, on September 25-28, and finish in Birmingham at the Conservative conference, from October 2-5.

We hope to see you there!

LEAD IS BACK 

This Wednesday, we were delighted to announce the return of LEAD, the UK advertising industry’s summit, held together with ISBA and the IPA.

LEAD 2023 will take place in person on January 25, 2023, at Odeon Luxe Leicester Square – and we’re also giving you the option of attending virtually!

The half-day summit will address how the advertising industry, working together across brands, agencies, media and tech companies, can best help the UK achieve economic and social recovery from the pandemic, work alongside the new government and tackle the many challenges facing the entire industry.

We expect a stellar line-up of speakers, with speakers from previous editions including Dame Carolyn McCall, Evan Davis, Syl Saller, Steve Richards and Nicola Mendelsohn.

Head here to find out all about the return of LEAD and book your ticket here.

HAVE YOU BEEN LISTENING? THE NEW AD NET ZERO PODCAST

Over this past month, we’ve been bringing you a weekly episode of our Ad Net Zero podcast series in collaboration with Advertising Week. So far, we’ve covered topics related to Ad Net Zero as an initiative and its mission, how to get your own house in order and how to curb emissions from advertising production operations.

Yesterday, we published our latest episode: Action 3: curbing emissions from media planning & buying. In this episode, our host Seb Munden is joined by Kieley Taylor, Global Head of Partnerships, Group M and Brian O’Kelley, Co-Founder & CEO, Scope 3. They discuss why the carbon footprint of global media plans matter, Group M’s media decarbonisation framework and how Scope 3 can help companies factor carbon emissions into every business decision.

Make sure to tune in every Thursday to hear insights from industry leaders on how we can help set the path to net zero.

Listen now on Spotify, Apple Podcasts and Amazon Music.

Find out more about Ad Net Zero and how to become a supporter here.

GLOBAL’S CONSUMER TRUST INITIATIVE

A big thank you to all our members involved in supporting Global’s Consumer Trust Initiative and for submitting ads that comply with their new guidance.

As a quick reminder – Global trialled limiting the terms and conditions on their radio ads to a maximum of 8 seconds to make the listening experience better for the consumer. Following a successful trial run for motor ads, they will now be rolling this out to all categories of ads by December.

Mike Gordon, Chief Commercial Officer of Global said: “We are grateful to all our clients, creative and media agencies who have contributed to the successful adoption of the policy. We are certain that together we have helped improve the listening experience for our listeners, increased comprehension of the T&Cs and built further trust in radio advertising.”

WELCOMING OUR NEWEST FRONT FOOT MEMBER

We want to welcome Grace Blue as our latest addition to our Front Foot community.

Grace Blue is a global executive search firm specialising in transformational leadership talent. They help brands, agencies and sports, media and entertainment organisations future proof their business.

Our Front Foot Members receive extensive and exclusive benefits such as early access to research, invitations to exclusive events, and access to our Public Affairs briefings.

If you want to find out more information about how you can become a FF member, head here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.