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UKAEG LAUNCHES NEW CAMPAIGN AHEAD OF SXSW
On Wednesday, the UK Advertising Exports Group (UKAEG) was delighted to launch a new campaign to help promote the UK as a global hub for advertising around the world in partnership with the Department for Business and Trade (DBT).
The campaign comes ahead of plans for this year’s SXSW in Austin, Texas where more than 40 UK companies are participating in this year’s trade mission from March 10-14, many featuring in the prestigious UK House at SXSW.
For the first time, the new campaign will specifically target North America featuring the work of several UKAEG members, these include: Coffee & TV, Crowd, The Mill, VCCP, M&C Saatchi London, Talent Republic, adam&eveDDB, Madam Films, Billion Dollar Boy and Umbrella.
The new campaign launches as UKAEG prepares to deliver its biggest showcase of innovation at SXSW this year, with over 20 talks at UK House & SXSW main stages alongside exclusive roundtables in partnership with the American Advertisers Federation (AAF).
Head to the UKAEG website where you can watch the new campaign and find out more about our plans for SXSW here.
ON THE FRONT FOOT
After a successful tenure by Mark Evans – former MD of Marketing and Digital, Direct Line Group, we are delighted to announce that Pete Markey, Boots’ CMO, will be taking over the reigns as our new Front Foot Chair.
Made up of more than 90 businesses across advertisers, media owners and agencies, Front Foot is the AA’s exclusive member network that builds evidence, drives engagement and promotes advertising’s contribution to the economy, to society and to people.
As Chair, Pete Markey will lead the network’s voice, specifically around issues concerning public trust in advertising, inclusion, climate change and talent. This will coincide with AA’s new 3-year strategy that focuses on trusted, sustainable, and inclusive advertising.
Markey became the CMO of Boots UK in 2021 and is in charge of all marketing activity across the UK and Ireland, including brand, marketing communications, data, and loyalty.
You can find out more about Pete Markey’s appointment here.
And you can read more via fabulous write-ups in Campaign, the Media Leader and Creative Salon.
SECOND ALL IN SUMMIT REVEALED
Yesterday, we announced that the second All In Summit presented by the Advertising Association, will take place on 11 May at London’s QEII Centre and online.
The Summit will feature speakers from organisations including Boots UK, adam&eveDDB, GroupM, EssenceMediacom, MFUSE and Kantar, hosted by Ben Hunte, senior reporter for VICE World News, investigating stories about LGBTQ people, race, and inequality from across the world.
The Summit will be the first place that our industry can see the results of the highly anticipated second All In Census.
You can read more about the All In Summit on our website and don’t forget to book your tickets.
Your voice matters! Don’t forget to take 15 minutes on March 15 and complete the All In Census.
Don’t just take our word for it, Dan Clay’s, CEO, OMG has been speaking to Campaign on why the All In Census is so important.
Let’s build a more inclusive workplace and better support our industry’s talent. You can read Dan Clay’s Op-Ed here.
CIVIL SERVANTS TOUR ADLAND
On Tuesday, our Public Affairs team curated a tour of AdLand for civil servants from DCMS and the newly formed Department for Business and Trade.
The AdLand Tour provided civil servants an opportunity for sector leaders M&C Saatchi, Clear Channel, and 750mph, to present their work to Government officials.
The tour allowed our industry to showcase their creativity to Governmental departments with key networking opportunities on offer throughout the day.
Civil servants were treated to interactive sessions, which prompted Government officials to ask a wide variety of questions, about talent & skills, competitiveness & exports, and the sector’s social contribution to wider society.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
AD OF THE WEEK
You made it this far – why not check our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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