We are excited to share the news that Ad Net Zero has been awarded a WFA President’s Award at Global Marketer Week in Athens.
The annual President’s Awards recognise initiatives run by national industry associations that have helped advance the marketer’s agenda and contribute to positive change in the marketing industry and society. Submissions were judged on being able to compellingly demonstrate that they had made a measurable impact and could be replicated in other markets. The Ad Net Zero submission and presentation to National Associations stressed the extent to which this has been a massive cross-industry collaboration.
In the official news release, the Awards recognised that Ad Net Zero ‘has grown to over 100 supporters including brands, agencies, media owners and tech platforms. A carbon calculator was launched enabling advertisers to measure and affect emissions, a qualification has been created to help industry professionals understand the climate crisis and a Global Summit was held during COP26 to discuss the role of the ad industry.’
Our Chief Executive, Stephen Woodford, commented: “We are delighted that Ad Net Zero has been awarded a WFA President’s Award at Global Marketer Week in Athens. The climate emergency is at the top of the world’s agenda and advertising can play an important role in fighting the crisis. Ad Net Zero is setting new standards for our industry and anyone who is concerned about the climate crisis should join as a supporter. Together we can take positive action towards our goal of net zero by 2030 and make a real difference along the way.”
You can read more about the WFA President’s Award here.
