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“Whatever lies in Scotland’s future, we need to be competitive at home and abroad – and advertising is at the heart of effective competition. This report shows how advertising is part of our economic infrastructure – helping all companies reach customers, create a return on investment and growth. As we look to build a strong, sustainable economy we need to encourage businesses to access the power of great communications.”
– Brian Coane, former Chairman of IPA Scotland.
In 2015, Scotland spent £1.7 billion on advertising – but the total contribution of that spend to the Scottish economy is valued at £8.8 billion, thanks to the far-reaching economic impact of advertising activities in Scotland.
Advertising Pays Scotland quantifies and explains advertising’s positive impact on Scotland.
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