The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

About: Advertising Information Group

/ October 27th 2019
EU Advertising and Media Network

The Advertising Information Group (AIG) is a Brussels-based advertising and media industry network that brings together different parts of the advertising industry, from advertising agencies to broadcaster and publisher bodies, direct marketing, radio and online.

Alongside the Austrian Advertising Association (WKO) and the German Advertising Federation (ZAW), the AA acts as the Secretariat for the Group, sending a bi-weekly newsletter and co-ordinating industry action on various EU proposals, from the e-Privacy Regulations to consumer refit laws. The AIG holds regular discussion forums in Brussels and publishes bi-weekly E-News, a newsletter which details and analyses legislative and political developments affecting all aspects of commercial communications in Europe and beyond.

Contact us

Tel: +44 20 7340 1100


Post: Advertising Association, 7th Floor North, Artillery House, 11-19 Artillery Row, SW1P 1RT London, UK

EU Transparency Register identification number: 11220347045-31

AIG Directors’ Lunch  

The images below are taken from the Advertising Information Group (AIG) Directors’ Lunch held in Brussels on October 2 to discuss with EU officials the value of advertising to the economy, citizens and media in Europe. The group heard from Othmar Karas MEP, Vice-President of the European Parliament, who delivered his keynote speech, as well as officials from DG CNECT and DG JUST on topics such as e-Privacy, Collective Redress, Dual Quality and the Digital Services Act.

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