WE’VE MISSED YOU!
Pinch us now, we’re just two weeks away from our first in-person event for more than 18 months! Industry events have always been a huge highlight in our calendar before the pandemic hit. We have really missed them and seeing you all and so we are incredibly excited to be hosting our first one next month!
The event is Cannes Lions Unlocked which we’re hosting as UK representative for Cannes Lions along with our partners. It is a special event for young talent and is a showcase of the best work and key learnings from the last two years of the festival.
Highlights will include a ‘Cannes Deconstructed’ session by the brilliant Contagious team – the definitive guide to what matters in advertising and creativity, and a session on ‘Womb Stories’ by AMV BBDO, which won 4 Grand Prix at Cannes Lions this year.
The in-person event will take place at the Curzon Soho but there are also tickets to watch the event online. Find out more and book a place here.
WHAT A BRILLIANT CAMPAIGN!
The Paralymic Games started this week and we are super-excited! It’s a chance once again to see how advertising showcases our brilliant Team GB and brings about more inclusivity in the process. Front Foot member, adam&eveDDB, has worked with the International Paralympic Committee to promote a new disability inclusivity movement through the We The 15 campaign, the name of which references the 15% of the global population who are disabled.
The new film ‘#WeThe15’ signals the start of a decade-long global campaign to fight for the true inclusivity of the world’s population of disabled people. It aired during the opening ceremony and will again during the closing ceremony of the Games. You can watch the film here.
As part of our Inclusion workstream with fellow trade bodies, the IPA and ISBA, we created UK Advertising’s first and biggest industry-wide survey, the All In Census, to learn about the make-up of our industry and then produce an action plan in order to build a workplace where everyone feels they belong. The second action that came out of this is to ‘Improve the Experience & Representation of Disabled Talent’. Learn more about this action, download our All In Report and check out its dedicated directory here.
ADVERTISING & THE ROLLING STONES
This week has been a sad one for Rolling Stones fans everywhere, with the news Drummer, Charlie Watts, passed away, aged 80. His drumming, and their songs, have appeared on many an ad. Their connection with advertising began in 1961 when they provided a tune for Rice Krispies and there’s quite a bit been written about the Stones and their relationship with advertising since then, including the story of the $4M deal they struck back in 1991 with Snickers for a short blast of ‘Satisfaction’.
So, here are a few more ads to feature Rolling Stones songs, powered by the beats of Charlie Watts…
THIS WEEK: UK ADVERTISING IN THE MEDIA
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.
Click here to check it out!
AD OF THE WEEK
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
