Menu Close Open/Close Menu
Open/Close Search
Have you read our latest Advertising Pays report?

The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

Resource
Ad Pays Series Advertising's Big Questions Adspend Figures Advertising Matters Annual Review Media Smart Cannes Lions
About Us
Our Network AA Members AA Board AA Council Front Foot Contact Us Our Team
Have you read our latest Advertising Pays report?
A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Our Work
See All Of Our Work
Have you read our latest Advertising Pays report?

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Credos
See More On Credos
Have you read our latest Advertising Pays report?

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Front Foot
WHAT IS FRONT FOOT MEMBERSHIP BENEFITS MEMBERS
Find out more and join today
See All
Have you read our latest Advertising Pays report?

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

All events
See All
Have you read our latest Advertising Pays report?
< BACK

BritainThinks’ Report: Banning HFSS advertising is not the public’s answer to the obesity crisis

/ September 29th 2022
Public Health

International insight and strategy consultancy, BritainThinks, has released a new report: Review of Obesity Strategy: The Opportunities for Brands in a Post-HFSS World. The report follows an announcement on the review of the Government’s anti-obesity strategy.

The research conducted shows that, as of June 2022, 40% of the public are still unaware of potential changes to the rules for brands on HFSS advertising and promotions, and three quarters believe that the most helpful way for food and drink brands to make people healthier is to make healthy products more affordable.

Comparatively few amongst the public feel that restrictions on advertising or promoting HFSS products are likely to be most effective in promoting healthier choices. Only 16% believe that no longer advertising or promoting HFSS products will be helpful.

Spokespeople from the AA and ISBA have also taken part in a seminar, hosted by BritainThinks, to discuss the findings.

Sue Eustace, our Director of Public Affairs, commented: “Childhood obesity has been steadily increasing for years. But advertising bans are not the silver bullet to the nation’s obesity challenge, nor do they encourage lower prices to help with the cost of living.”

BritainThinks is an international insight and strategy consultancy, founded in 2010 and providing insight-based strategic counsel to CEOs, Boards, Secretaries of State and Ministers. Some of its clients include the BBC, LinkedIn and the Cabinet Office.

You can read the full report here.

Related Articles
View all of our work