Cannes Daily – 23.06.22

CRACKING THE CREATIVE CODE

Yesterday morning creative minds, insight professionals and marketers gathered in the Kantar apartments at Cannes Lions to learn from the winners of creative excellence partnership The Works on what makes a great ad tick.

You can read a full write-up of the session here and learn more about The Works here.

HIGHLIGHTS FROM YESTERDAY

1. We were proud to be a sponsor of Campaign Magazine’s legendary party yesterday. Was great to see lots of friendly faces!
2. Our International Trade Director, Aisling Conlon, hosted alongside PwC, a roundtable event on the future of commerce which looked at whether the consumer is global rather than local.
3. The lovely ‘The Works’ brochure containing all of the winning campaigns, with quotes from some of our Trust Working Group members.

UK WINNERS FROM LAST NIGHT

Last night the winners were announced for the next batch of Lions categories! We were delighted to see the following 5 UK wins – a huge congratulations to them all, waving the flag for British creativity!

BRAND EXPERIENCE & ACTIVATION

BRONZE

FCB INFERNO – DYSLEXIC THINKING – VIRGIN GROUP

CREATIVE BUSINESS TRANSFORMATION

SILVER

REVOLT – THE BUDWEISER ENERGY COLLECTIVE – BUDWEISER

CREATIVE EFFECTIVENESS

GOLD

OGILVY – COURAGE IS BEAUTIFUL – DOVE | UNILEVER

SILVER

OGILVY – COURAGE IS BEAUTIFUL – DOVE | UNILEVER

CREATIVE STRATEGY

BRONZE

FCB INFERNO – DYSLEXIC THINKING – VIRGIN GROUP

HELP US FIND PADDINGTON

We have very sad news… Our UK mascot, Paddington Bear, has gone missing.

He was last seen handing out UK merch at our Creativity Rocks party on LBB Beach on Tuesday evening.

Please let us know if you see a small bear in Cannes – we desperately want him back.

#FINDPADDINGTON

WIN A DIAMOND WITH UMBRELLA

As part of our Creativity Rocks celebrations you can win a diamond thanks to our friends at Umbrella!

Head here to find out more.

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