CRACKING THE CREATIVE CODE
Yesterday morning creative minds, insight professionals and marketers gathered in the Kantar apartments at Cannes Lions to learn from the winners of creative excellence partnership The Works on what makes a great ad tick.
You can read a full write-up of the session here and learn more about The Works here.
HIGHLIGHTS FROM YESTERDAY
- We were proud to be a sponsor of Campaign Magazine’s legendary party yesterday. Was great to see lots of friendly faces!
- Our International Trade Director, Aisling Conlon, hosted alongside PwC, a roundtable event on the future of commerce which looked at whether the consumer is global rather than local.
- The lovely ‘The Works’ brochure containing all of the winning campaigns, with quotes from some of our Trust Working Group members.
UK WINNERS FROM LAST NIGHT
Last night the winners were announced for the next batch of Lions categories! We were delighted to see the following 5 UK wins – a huge congratulations to them all, waving the flag for British creativity!
BRAND EXPERIENCE & ACTIVATION
BRONZE
FCB INFERNO – DYSLEXIC THINKING – VIRGIN GROUP
CREATIVE BUSINESS TRANSFORMATION
SILVER
REVOLT – THE BUDWEISER ENERGY COLLECTIVE – BUDWEISER
CREATIVE EFFECTIVENESS
GOLD
OGILVY – COURAGE IS BEAUTIFUL – DOVE | UNILEVER
SILVER
OGILVY – COURAGE IS BEAUTIFUL – DOVE | UNILEVER
CREATIVE STRATEGY
BRONZE
FCB INFERNO – DYSLEXIC THINKING – VIRGIN GROUP
HELP US FIND PADDINGTON
We have very sad news… Our UK mascot, Paddington Bear, has gone missing.
He was last seen handing out UK merch at our Creativity Rocks party on LBB Beach on Tuesday evening.
Please let us know if you see a small bear in Cannes – we desperately want him back.
#FINDPADDINGTON
WIN A DIAMOND WITH UMBRELLA
As part of our Creativity Rocks celebrations you can win a diamond thanks to our friends at Umbrella!
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