Cannes Daily – 24.06.22

Good morning and welcome to our Cannes Daily newsletter! We are feeling very sad that it’s the last day of the Festival. We have had such an incredible time hosting events, meeting up with friendly faces and leading our special UK trade mission – flying the flag for Britain’s creative industries. A huge thanks to the Department for International Trade and our industry partners for all of their support, and to everyone else involved. See you next year!

Make sure you don’t miss anything today by following us at @ad_association on Twitter. If you also want to be up to date on what our UK peers are up to at Cannes,  follow the hashtag #SeeThingsDifferently.

WORKING TO BUILD A MORE INCLUSIVE WORKPLACE

Yesterday morning, our Commercial Director and Inclusion Lead, Sharon Lloyd Barnes, hosted a special All In session on LBB Beach alongside Harjot Singh of McCann, Efrain Ayala of Reckitt and Bukola Garry of adam&eveDDB.

They discussed the importance of achieving greater inclusion across the industry, how the All In initiative has had an impact so far and what advice they would give to anyone looking to help build a more inclusive workplace.

Read a full write-up of the event here.

CONNECTING ON CLIMATE CHANGE

Conversations in Cannes on climate change have prevailed throughout the festival, and yesterday morning industry leaders convened at the Google Beach to discuss the CMO’s role in driving sustainability.

Hosted by Google President EMEA, Matt Brittin, the panel featured our colleague Jo Fenn, AdGreen Project Director; Mark Read, CEO of WPP and Denise Truelove, Global Brand Director of Mars Petcare.

You can read a full write-up of the session here.

HOW CAN SUSTAINABILITY AND CREATIVITY CO-EXIST?

Our brilliant colleague Jo Fenn, Project Director at AdGreen, chaired a session on the production challenges every agency faces when it comes to shooting a brilliant creative which does not come with a carbon-heavy travel budget.

You can read the full write-up here.

HIGHLIGHTS FROM YESTERDAY

Our Chief Executive Stephen Woodford at Pinterest Beach saying farewell to the 40+ companies on our special UK trade mission.

Our colleague Jo Fenn, Project Director at AdGreen, opening her panel session on creativity and sustainability.

Jo on stage at Google Beach discussing Ad Net Zero.

LAST NIGHT’S UK WINNERS

Last night the winners were announced for the next batch of Lions categories! We were delighted to see the following 13 UK wins – a huge congratulations to them all, waving the flag for British creativity!

CREATIVE DATA

BRONZE – EDELMAN – GREEN LIGHT SIGNAL – NATIONAL GRID

DIRECT

BRONZE – UNCOMMON CREATIVE STUDIO – ONE/SECOND/SUIT – H&M

MEDIA

GRAND PRIX – AMV BBDO – HOPE REEF – MARS PETCARE

GOLD – FORD, BRENTWOOD/ VMLY&R – FORD VERY GAY RAPTOR – FORD OF EUROPE

BRONZE

FOREVER BETA – I’M HERE – BIG ISSUE

BBH LONDON – TOGETHER THIS RAMADAN – TESCO

PR

SILVER – FCB INFERNO – DYSLEXIC THINKING – VIRGIN GROUP

BRONZE

FCB INFERNO – DYSLEXIC THINKING – VIRGIN GROUP

MCCANN MANCHESTER – #FREECUTHBERT – ALDI

ENGINE LONDON / FRAMESTORE LONDON – LONG LIVE THE PRINCE – KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX

OGILVY LONDON – AS EARLY AS FIVE – DOVE | UNILEVER

SOCIAL & INFLUENCER

SILVER – FCB INFERNO – DYSLEXIC THINKING – VIRGIN GROUP

BRONZE – GREY LONDON/JELLY LONDON – NEVER SENT WITHOUT CONSENT – BROOK

And keep your eyes peeled for the final winners announcements – tonight will see the revelation of Film, Sustainable Development Goals, Grand Prix for Good, Glass Lion for Change and Titanium Lions winners!