The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

CDEI Review of Online Targeting

Consultation Responses

Data is a crucial element to effective advertising and marketing communications, as well as the wider digital economy. For digital advertising, we recognise that data privacy means balancing individuals’ right to privacy with their desire for high-quality digital services and content, which are tailored to people’s preferences and interests. Consumers do recognise that there is a value exchange and trust building cues can reduce negative impacts.

You can download our submission by entering your email address in the box alongside.

Download CDEI Review of Online Targeting Submission
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