The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Entering the HFSS advertising debate

/ January 26th 2019
High Fat, Salt & Sugar Advertising

Food advertising has been under the spotlight this year, amid increased political pressure to tackle the prevalence of childhood obesity.

The AA provided evidence to the Health and Social Care Committee inquiry on childhood obesity, with Stephen Woodford ultimately appearing before the Committee in May to give oral evidence.

In June, the Government published Chapter 2 of its Obesity Plan.  This sets a new national ambition to halve childhood obesity rates by 2030 and significantly reduce health inequalities.

On advertising, the Government intends to consult on introducing a pre-9pm watershed on TV advertising of HFSS products and similar protection for children viewing adverts online.

The Scottish Government also published a Diet and Healthy Weight Strategy this Summer, endorsing the UK Government’s plan to consult on a pre-9pm watershed ban. There are also plans to develop a code of practice to restrict HFSS advertising on public transport and at stations, largely inspired by the recently announced ban on HFSS advertising on the Transport for London network, which we expect to be implemented in February 2019.

Meanwhile, the AA’s Food Advertising Unit has set out to make the case against disproportionately restricting advertising, while also setting out the constructive role industry can play in driving wholesale lifestyle changes. Looking ahead to 2019, we are excited to see the roll-out of ITV’s new ad campaign supporting Veg Power.

Sue Eustace, Director of Public Affairs, Advertising Association

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