08:30 Registration & Coffee
09:00 Welcome
Samira Ahmed, Journalist & Broadcaster
09:10 Government Keynote
Sir Chris Bryant MP will outline his plans for the creative industries and highlight the key priorities for 2025 in Labour’s first full year of Government.
Sir Chris Bryant MP, Minister for Creative Industries, Arts and Tourism
09:25 Shaping the UK’s Political Landscape
Join our panel of renowned political editors as they unpack the key issues and events set to define the UK’s political agenda and beyond in the coming year. From major policy debates to world events and shifting public sentiment, gain expert insights into the stories that will shape the nation’s future.
- Camilla Tominey, Associate Editor, The Telegraph
- Beth Rigby, Political Editor, Sky News
- Lara Spirit, Political Correspondent, The TimesÂ
- Alison Phillips, Senior Advisor, MHP Group; Former Editor in Chief, The Mirror
09:55 Advertising Pays: 2025 and Beyond Â
Credos, Advertising’s think tank, will be launching the latest edition in its Advertising Pays series this year. The report will feature fresh research, data and insights evidencing advertising’s economic impact and its evolving role in the UK economy during the first quarter of the 21st Century. This session will offer an exclusive preview of the key findings from the report, followed by a panel discussion with some of the key contributors.Â
- Dan Wilks, Director, Credos
- Laura Fenton, Chief Executive, OMG UK
- Catherine Kehoe, Chief Customer Officer, Nationwide
- Kelly Williams, Managing Director, Commercial, ITV
- Stephen Woodford, Chief Executive, Advertising Association
10:30 Priorities for CMOs in 2025
ISBA’s President will outline the key areas of focus for marketing leaders in the coming year.
Pete Markey, Chief Marketing Officer, Boots UK; President, ISBA
10:35 Do Marketers Believe AI will Generate Real Growth?Â
Our panel will explore marketers’ perspectives on AI’s potential to drive tangible business growth. Discover insights into how AI tools are shaping strategies, fostering innovations, and delivering measurable results in today’s competitive landscape.Â
- Simon Valcarcel, Marketing Director, Virgin Media O2
- Anneli Ritari-Stewart, Head of Digital Marketing, Royal London
- Phil Warfield, Marketing Director, Cadbury Equity
- Sameer Amin, Global Director of Data Driven Marketing & Media, Reckitt
- Maisie McCabe, UK Editor, Campaign
11:05 Coffee Break
11:35 What Next for Platform Brand Safety in the UK?
This session will examine the future of platform brand safety in the UK. As a global leader in online brand safety initiatives, the UK champions transparent reporting and innovative tools to combat harmful content, ensuring a safer online environment for brands, audiences and creators alike.
- Sarah Bakai, Head of Safety, Privacy & Integrity Solutions Marketing, Meta
- Dyana Najdi, Managing Director, Google Advertising UKI
- Kris Boger, General Manager, Global Business Solutions, TikTok UK
- Phil Smith, Director General, ISBA
12:00 The Enduring Value of Creativity
Hear from IPA President Josh Krichefski on why creativity needs to remain a priority for advertising agencies, to drive innovation and deliver effective campaigns that consumers connect with.
Josh Krichefski, CEO, GroupM; President, IPA
12:05 Winning Back Trust in Advertising
It’s well known that trust plays a huge part in advertising. But how do we improve it? Is it even that straightforward? Join our panel as they unpick the many dimensions and nuances of trust, featuring the topline results from the latest IPA/FT survey.
- Paul Bainsfair, Director General, IPA
- Miranda Hipwell, Chief Executive, adam&eveDDB
- James Murphy, UK Group Chief Executive, Ogilvy
- Rak Patel, Chief Commercial Officer, Channel 4
12:30 The Power of Creativity
Britain is famous across the globe for its contributions to culture – whether it’s music, art, theatre or indeed, advertising. Hear from our keynote on why we need to push the boundaries with our world-leading creativity.
- Gavin Strange, Director and Designer, Aardman
- Lydia Gough, Senior Business Development Manager, Aardman
13:00 The 2025 Look Ahead with Matt Forde
The critically acclaimed stand-up, impressionist, writer and podcaster will look at some of the biggest talking points that could shape the year ahead.
Matt Forde, Political Comedian and Presenter, Absolute Radio
13:15 Growth and Value: Time for Action
Alessandra Bellini, President, Advertising Association
13:20 End of Event, followed by Networking Lunch
View all speakers here and book your tickets here
