Navigating The Media Landscape
The range of media channels continues to grow at an amazing rate, giving brands more opportunities to engage consumers. The challenge is finding the best combination to engage the right audience at the right time and deliver the optimum return for the client’s media investment. How will your recommendation deliver better results than the competition? We have some fantastic speakers who will wow you with their ideas on how best to use their channel and navigate the media landscape.
09:00 Introduction from the Convenors
- Emma Dibben, Head of Partner Engagement, Wavemaker UK
- Demi Abiola, Investment Business Director, mSix&Partners
09:10 How to Plan
Vicky Fox, Chief Planning Officer, OMG
09:35 Cinema
Kathryn Jacob OBE, Chief Executive, Pearl & Dean
09:50 TV
Victoria Appleby, Head of Sales, Channel 4
10:05 OOH
Natalie Hollands, Client Partner for Retail and Comms, Clear Channel
10:20 Social
Ian Edwards, Head of Connection Planning EMEA, Meta
10:35 Break
11:00 Radio
Zoe Cadman, Commercial Agency Director, Global
11:15 Newsbrands
Luke Hand, Insights Director, Mail Metro Media
11:30 Search
Scott Sinclair, Head of Performance for UKI, Google
11:45 Magazines
Rob Hunt, Creative Partnerships Director, Immediate Media
12:00 Digital Audio
Darren Thompson, Director of Sales, Spotify
12:15 Lunch
13:15 Video
Louise Emmerson, Head of WPP UK, Amazon
13:30 How to Present
Nick Hurrell, Chief Executive, AKA Advertising
14:00 Debrief
Convenors to summarise the key takeaways from the day
14:15 RefreshmentsÂ
14:45 Syndicate Work
19:30 Dinner
Visit Day 3 agenda here
