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MBC Agenda Day 2, 10 July

/ April 18th 2024

Navigating The Media Landscape

The range of media channels continues to grow at an amazing rate, giving brands more opportunities to engage consumers. The challenge is finding the best combination to engage the right audience at the right time and deliver the optimum return for the client’s media investment. How will your recommendation deliver better results than the competition? We have some fantastic speakers who will wow you with their ideas on how best to use their channel and navigate the media landscape.

09:00 Introduction from the Convenors

  • Emma Dibben, Head of Partner Engagement, Wavemaker UK
  • Demi Abiola, Investment Business Director, mSix&Partners

09:10 How to Plan

Vicky Fox, Chief Planning Officer, OMG

09:35 Cinema

Kathryn Jacob OBE, Chief Executive, Pearl & Dean

09:50 TV

Victoria Appleby, Head of Sales, Channel 4

10:05 OOH

Natalie Hollands, Client Partner for Retail and Comms, Clear Channel

10:20 Social

Ian Edwards, Head of Connection Planning EMEA, Meta

10:35 Break

11:00 Radio

Zoe Cadman, Commercial Agency Director, Global

11:15 Newsbrands

Luke Hand, Insights Director, Mail Metro Media

11:30 Search

Scott Sinclair, Head of Performance for UKI, Google

11:45 Magazines

Rob Hunt, Creative Partnerships Director, Immediate Media

12:00 Digital Audio

Darren Thompson, Director of Sales, Spotify

12:15 Lunch

13:15 Video

Louise Emmerson, Head of WPP UK, Amazon

13:30 How to Present

Nick Hurrell, Chief Executive, AKA Advertising

14:00 Debrief

Convenors to summarise the key takeaways from the day

14:15 Refreshments 

14:45 Syndicate Work

19:30 Dinner

Visit Day 3 agenda here

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