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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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MBC Agenda Day 3, 11 July

/ April 18th 2024

Creativity and Inspiration

Creativity is the ingredient that turns advertising into something capable of capturing the imagination of consumers and having a long-term impact. To truly stand out in a world of over-exposure, brands need to be inspirational, not only in their messaging, but in the channels through which they choose to communicate. Our speakers will inspire you to unlock the power of creativity and anchor it to the heart of your pitch.

09:30 Introduction from the Convenor

Mihir Haria-Shah, Customer and Commercial Leader, Channel 4

09:40 Keynote Presentation and Q&A

Jessica Tamsedge, Chief Executive, dentsu

10:20 Keynote Presentation and Q&A

Simon Daglish OBE, Deputy Managing Director of Commercial, ITV plc

11:00 Refreshment Break

11:30 Creativity is Key to All Progress

Creativity isn’t a job title – nor is it about being able to write poetry. According to its dictionary definition, creativity is simply looking at your surrounding, no matter your professional field or personal interests. We’re all born with creativity, and yet society, the workplace and education teach us to think and act in ways that can limit our creative thinking. Kev Chesters is out to stop all that. And unleash the new, different, innovative thinkers within all of us. Based on his best-selling book, ‘The Creative Nudge’.

Kevin Chesters, Strategist & Author, The Creative Nudge

12:10 Announcement of Judges and Syndicate Presentation Order

12:30 Lunch followed by Syndicate Work

15:45 Tea Break

17:00 Syndicate Presentations to Judges

19:30 Drinks Reception

20:00 Gala Dinner

View Day 4 agenda here

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