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AI will have a transformative impact on productivity and the wider economy, including in the advertising, marketing and creative industries. Our AI workstream is focused on driving policymakers’ response to this rapidly evolving technology.
Whilst AI is a massive opportunity for the sector, it also carries risks and challenges. The advertising, marketing and creative industries are currently responsible developers, deployers, and users of AI models and will continue to be so as this technology develops.
We will continue to engage with the Government as a voice which supports the UK remaining globally competitive in the field. We believe that the best way to address challenges is to build understanding across policymakers, industry, and society at large.
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