The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

MBC Agenda Day 4, 12 July

/ April 18th 2024

Final Syndicate Presentations

Having impressed the judges, the top syndicates will present their pitches to the client behind the brief – and their fellow delegates. Whose mix of strategy, media planning and creativity will propel them straight to victory?

Chair of Judges: Clare Peters, Client Strategy & Comms Partner, Channel 4


09:00 Announcement of Shortlisted Syndicates


09:20 Feedback from Judges


10:45 Coffee Break


11:00 Finalist Presentations


12:30 Announcement of Winning Syndicate


12:45 Wrap Up


13:00 Course Closes. A ‘grab & go’ lunch will be provided