The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Privacy Policy

/ April 20th 2021

How to contact us

If you have any questions about our privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at:

Or write to us at: Advertising Association, Lynton House, 7-12 Tavistock Square, London, WC1H 9LT United Kingdom

What data do we collect?                                           

The type of personal data that we collect and use depends on the relationship you have with the Advertising Association, why you are interacting with us and the type of services or products you want us to provide to you. This data may include, for example:

  • personal identification information, such as name, email address, phone number, organisation, job title;
  • contact details, such as work or mailing address;
  • attendance of Advertising Association events;
  • any other personal data we may obtain through you interacting with us

How do we collect your data?

You directly provide us with most of the data we collect. We collect data and process data when you:

  • become a member of the Advertising Association
  • become a member of Front Foot
  • register for newsletters on our website
  • send us enquiries
  • book on and attend our events, courses and other activities
  • voluntarily complete a customer survey or provide feedback via email
  • use or view our website via your browser’s cookies
  • otherwise provide us with personal data
  • and via analytics software such as Google analytics and/or Facebook pixel

The Advertising Association may also receive your data indirectly from the following sources:

  • Trade association members

How will we use your data?

The Advertising Association collects your data so that we can:

  • Email you with newsletters and events.
  • Send member value reports
  • Publish research papers

The Advertising Association will share your data with our sister organisations.

  • Credos
  • Media Smart UK
  • Front Foot

How do we look after your data?

We have put in place appropriate security measures to help prevent your personal data from being accidentally lost, used or accessed in an unauthorised way. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and subject to a duty of confidentiality.

We have also put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

What are your data protection rights?

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request for copies of your personal data. Depending on the amount of effort required we may charge you a small fee for this service.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request us to complete information you believe is incomplete.

The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to us processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.


For information about how we use cookies, please see our separate cookie policy.

Privacy policies of other websites

The Advertising Association website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

The Advertising Association keeps its privacy policy under regular review and places any updates on this web page.

This privacy policy was last updated on 20 April 2021.

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that the Advertising Association has not addressed your concern in a satisfactory manner, please contact us in the first instance. However, you may contact the Information Commissioner’s Office at any time.