Creativity and Inspiration
Creativity is the ingredient that turns advertising into something capable of capturing the imagination of consumers and having a long-term impact. To truly stand out in a world of over-exposure, brands need to be inspirational, not only in their messaging, but in the channels through which they choose to communicate. Our speakers will inspire you to unlock the power of creativity and anchor it to the heart of your pitch.
09:30 Introduction from the Convenor
Mihir Haria-Shah, Customer and Commercial Leader, Channel 4
09:40 Keynote Presentation and Q&A
Jessica Tamsedge, Chief Executive, dentsu
10:20 Keynote Presentation and Q&A
Simon Daglish OBE, Deputy Managing Director of Commercial, ITV plc
11:00 Refreshment Break
11:30 Creativity is Key to All Progress
Creativity isn’t a job title – nor is it about being able to write poetry. According to its dictionary definition, creativity is simply looking at your surrounding, no matter your professional field or personal interests. We’re all born with creativity, and yet society, the workplace and education teach us to think and act in ways that can limit our creative thinking. Kev Chesters is out to stop all that. And unleash the new, different, innovative thinkers within all of us. Based on his best-selling book, ‘The Creative Nudge’.
Kevin Chesters, Strategist & Author, The Creative Nudge
12:10 Announcement of Judges and Syndicate Presentation Order
12:30 Lunch followed by Syndicate Work
15:45 Tea Break
17:00 Syndicate Presentations to Judges
19:30 Drinks Reception
20:00 Gala Dinner
View Day 4 agenda here
