We kicked off our 2023 Media Business Course (MBC) at the Grand Hotel in Brighton today!
MBC is firmly established as the place where thousands of young media industry professionals receive a highly inspirational and insightful learning experience.
Day one, which focuses on strategy and insights, began with a warm welcome from Sharon Lloyd Barnes (Commercial Director & Inclusion Lead) and Suzanne Costello (Events Director) from the AA.
This was followed by talks from our stellar line-up of speakers including Enyi Nwosu, Chief Strategy Officer, UM London; Kat Bozicevich, Managing Director, Manning Gottlieb OMD; Richard Huntington, Chief Strategy Officer, Saatchi & Saatchi; and Katrina Dodd, Editor-at-Large, Contagious, who presented ‘Cannes Deconstructed’ for the first time this year.
After lunch, our delegates heard from Hamid Habib, Deputy MD, Havas Entertainment & Chief Experience Officer, Havas Media Group.
Jimmy Hills and Jack Brogden, Agency Managers at Global, two of last year’s winners, gave a fantastic talk on ‘How to Win in the MBC’, before the much-anticipated client brief – for Aldi – was delivered by Nadine Young, CEO, Starcom. The 12 syndicates will now set to work on their pitches.
Check out the photos below. You can also read all about day two here and days three and four here.
