The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Media Business Course 2022 – Day Two

/ July 7th 2022
Industry News

On day two of MBC, our delegates had the opportunity to hear insightful talks on how to best use the different types of media to engage with the right audience at the right time and deliver the optimum return for the client’s media investment.

The day began with an introduction by MBC’s convenors Emma Dibben  of Wavemaker and Demi Abiola of Msix & Partners.  Our fantastic line-up of speakers then proceeded to inspire our delegates on topics such as  cross channel planning, cinema, TV, OOH, social media and creators, radio, newsbrands, search, magazine brands, digital audio and video. Delegates were then supplied with practical tips and advice on how to develop their presenting skills to deliver and win a successful pitch.

Check out our reel on Instagram. 

You can also check out photos from day two at the Grand Hotel in Brighton below, and the photos from days three and four here: