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Our 2022 Media Business Course came to an end last week with each syndicate presenting their pitches for the client’s brief to our expert judging panel.
But before the pitches and the reveal of the winner, delegates were given the opportunity to listen to some of the industry’s brightest and best on how to truly stand out from the crowd.
Thursday began with Karen Blackett OBE, UK Country Manager, WPP & UK CEO, GroupM who gave an inspiring talk on how to have a successful career in our industry when everything keeps changing. The theme of creativity carried on with a view from Kevin Chesters, Owner/Partner, Harbour and Author, The Creative Nudge before a panel discussion on The Many Faces of Creativity rounded off the talks for the day. Fully equipped with the morning’s learnings, the syndicates got to work on preparing their pitches on Burger King for the next day. The evening started with a drink’s reception before dinner which was then followed by a DJ set from Aimee Vivian of Capital FM who closed out the night from 8 till late!
On Friday, after a competitive morning of presentations, the judges decided the winner was syndicate 12, whose mix of strategy, planning and creativity captivated the judges. Syndicate 12 was made up of Natasha Burgess, BBC; Bruno McKay, Digital Cinema Media; Jack Brogden, Global; Nicola Hill, ITV; Chris Chaney, Sky Media; Greg Highton, DMG Media; Jimmy Hills, Global; Anthony Brown, OMD; Joe Gilbert, Astus; and Ben Basnett, PAMCo Ltd.
A massive congratulations goes out not only to syndicate 12 but also to everyone who attended MBC 2022.
Thank you to everyone involved in what was a brilliant week in Brighton, including our inspirational speakers, judges, and delegates. We could not have done it without you!
We hope everyone had a brilliant time in Brighton and came away feeling inspired whilst taking some valuable insights with them. Till next time!
You can check out some photos from Thursday and Friday at MBC 2022 below:
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