The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

National Data Strategy Call For Evidence

Consultation Responses

The Government’s National Data Strategy Call for Evidence closed on 14 July 2019. You can find a copy of our response by entering your details into the box on the right hand side.

Data-driven advertising is a vibrant and successful sector delivering brand value and powering a significant proportion of the UK’s digital and creative economy. Advertising is the primary tool to monetise content online and is therefore essential for a free and open web. Ad-funded business models support the development and provision of digital services, content, and apps.

The Advertising Association and its members are committed to supporting Government’s national data strategy, through continuing to develop effective self-regulatory solutions to provide an environment that facilities innovative uses of data with high levels of transparency and trust.

Download National Data Strategy Call for Evidence
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