The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Online Harms White Paper Consultation Response

Consultation Responses

The Online Harms White Paper consultation closed on Monday 1 July 2019. You can download our submission by entering your email address into the box on the right hand side of this page.

The UK is consulting on a wholly novel framework to address Online Harms. It is therefore important that any decision is not taken lightly, as it has the potential to set international precedent. This must be done in a careful and considered manner.

We believe that the Government’s approach to online harms should be carefully balanced with industry action and self-regulatory approaches especially where the industry, consumer and policy objectives are aligned. To that end, industry has committed to supporting the ASA’s 5-year strategy: More Impact Online through reinforcing the fact that there are routes to recourse, and separately, reinforcing data privacy and rights, which are in the remit of the ICO.

We support the case for improving digital literacy which we believe will help keep people safe online and we hope that the Government can do more to support Media Smart.

Download Online Harms White Paper Consultation Response
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