The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Response to UK trade in services inquiry

Consultation Responses

The UK is the largest exporter of advertising services in Europe and advertising exports are now worth £6.9bn to the UK economy. We believe that when it comes to international trade the UK Government should identify and pursue offensive interests for the advertising industry, where appropriate, through a new trade liberalisation agenda that is balanced against the need to protect specific domestic defensive interests i.e. around broadcasting. You can download our submission to the International Trade’s Committee’s Inquiry on trade in services by submitting your details in the box on the right.

Download 'Response to UK trade in services inquiry'
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