The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

TfL updates its rules regarding HFSS ADVERTISING

/ June 27th 2019 / Matthew Evans
High Fat, Salt & Sugar Advertising

It was reported in the Evening Standard on June 27 that  following the introduction of new rules in February banning adverts for high fat, salt & sugar food and drink on the TfL estate, the organisation has now updated  these regulations following confusion about what can and cannot now be advertised  across its portfolio of sites.

Commenting on the announcement, Stephen Woodford, Chief Executive, Advertising Association  said:

“Six out of 10 rules have had to be changed showing a blanket ‘one size fits all’ ban on HFSS advertising simply does not work in practice. These revisions cause additional confusion for industry, which is striving to comply with a poorly thought out and rushed policy.

“A number of the issues now rectified were pointed out by industry in the consultation period and could have been avoided had the Mayor of London accepted the offer from the UK advertising industry, particularly its out-of-home advertising sector, to work together on this issue.

“We remain open and ready to help find the best solution to address the issue of childhood obesity, while allowing businesses to advertise responsibly and, by doing so, contribute vital funding to TfL.”

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