The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


The latest on brand safety

/ November 24th 2017
Online Regulation

The national media has brought YouTube and the topic of brand safety back to the headlines today.

According to The Times, adverts for several major international brands, including a global sportswear brand and food and drink giants, appear alongside inappropriate videos, raising concerns that they could be indirectly funding offensive behaviour.

Google, like all the members of the Advertising Association, takes its responsibilities to advertisers, agencies and above all, the general public, very seriously. Google’s UK management are leading an unprecedented global effort to address the challenges facing YouTube, so its users are protected from predatory behaviours and to ensure all advertising is delivered in a safe environment. They have openly acknowledged that they have not done enough to date and this is changing fast.

It is in all our interests as an industry that platforms like YouTube, which are bringing rapid change to the advertising landscape, provide a standard that the public and advertisers can trust. Like any of the changes which advertising has faced over many years, it will be achieved best by working in collaboration as an industry.

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