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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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THIS WEEK IN PUBLIC AFFAIRS: 30 OCTOBER 2020

/ October 30th 2020 /
Industry News

Today we are very sadly saying goodbye to our Senior Public Affairs Executive Mark Johnson. Mark has been an instrumental part of our team and we are sure that all of our members have valued his work, insights and support over the last year and a half that he has been with us.

Scotland

The AA held a call for members in Scotland on Thursday to discuss the ongoing impact of COVID-19 on the Scottish ad industry. Members discussed Scottish Government support for the advertising and media sectors and follow up actions to the AA’s recent roundtable with Scottish Cabinet Secretary for Economy, Fair Work and Culture Fiona Hyslop. Mention was also made of the Scottish Government’s introduction of a new 5-tier system for COVID restrictions; the potential impact of quarantine restrictions on advertising production; and the impact of the proposed UK Government HFSS advertising restrictions on the ability of brands across Scotland and beyond to advertise.

Inclusion

Yesterday AA Commercial Director, Sharon Lloyd Barnes spoke at an EASA webinar on ‘Diversity and Inclusion in the Advertising Industry and the Self-regulatory Network’. Sharon discussed the work being done by the industry’s Inclusion Group on the ‘UK Advertising Needs You’ hub, which showcases the great initiatives across UK advertising.

Media Smart

This week Rachel Barber-Mack from Media Smart joined an interview on BBC Radio 4 and its ‘Bringing Up Britain’ show, to discuss boys’ body image and its ‘Boys’ Biggest Conversation’ campaign. This can be found online at 34:20 in the show.

Media Smart and the European Interactive Digital Advertising Alliance (EDAA) will launch a new resource at an online event on 4 November at 12:30, which will help young people understand and maximise their experience of online advertising. If you wish to join, it’s free to sign up here.

We’re hiring!

Following Mark’s sad departure, we are looking to fill a vacancy in our PA team with an intern. If you’re interested in politics, public affairs, and the advertising and media sectors, this could be a great fit! Read more here.

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