The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ July 21st 2020
Exports and International Trade

In March 2020 we launched the UK Advertising Exports Group (UKAEG) with an ambition to grow exports of advertising and marketing services around the world, support the international growth of UK advertising and marketing services and build on the UK’s position as a global advertising hub. We are delighted to partner with the Shanghai International Advertising Festival (SHIAF) to celebrate our support for UK Advertising and provide business generation opportunities for our 24 members taking part.

We started our virtual trade mission to China last Wednesday with a knowledge share roundtable event with over 50 attendees as part of our series to seek global collaborations and opportunities for UK Advertising during COVID-19 and Beyond.

SHIAF launches today and we are partnering with them on the virtual stage, Global Creativity and Technology Forum. This year’s event is therefore a great opportunity to show how the UK creative industries are innovating in extraordinary times. We will be hosting presentations including;

Why China/UK?
Janet Hull OBE, Chair UKAEG

How UK advertising saved lives during Covid-19
23Red, CEO & Founder, Jane Asscher
Neil Henderson, CEO, St Luke’s
Alex Harman, CEO, Kode
Mark Wilson, Executive Producer, Chrome

Me, myself and AI,
Daniel Cheetham, CEO Happy Finish
Marco Marchesi, CTO, Happy Finish

Next Gen Social,
Arnold Ma, Founder, Qumin

UK/China: Unlocking Collaboration
Stephen Maher, CEO, MBA
Marco Frigatti, SVP of East Asia and MENA, Guinness World Records
Julie Cohen, Founder & CEO Across the Pond
Kan Ng, Business Director APAC, VCCP

We are delighted that 24 companies will be joining us on this virtual trade mission where we will be showcasing each company with virtual booths, dedicated WeChat mini programme, and providing one2one meetings with China based companies to discuss potential collaborations.

Janet Hull, IPA Director of Marketing Strategy & UKAEG Chair commented: “The UK is one of the world’s leading creative hubs, with a world-renowned reputation for the best creative talent, innovation and ideas. We are delighted to be virtual partners in the third Shanghai International Advertising Festival to demonstrate our credentials on an international stage and also ensure the UK’s global leadership position. The UK is open for business. UK advertising is made global.”

You will be able to view our events at SHIAF on Wednesday 22nd July. More details can be found here

To find out more about UKAEG contact Aisling Conlon, Marketing Manager 



Related Articles View More