The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.
The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.
Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.
Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.
We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.
At UKAEG, we represent some of the best companies from across the sector; AdTech, creative, production and post-production companies, research, data companies and talent scouts, working all around the world to support brands with their growth ambitions. With its pool of diverse skills, global talent and world class creative capabilities, the UK Advertising market is not just your gateway to Britain; it’s your gateway to everywhere.
Meet UK Advertising.
23red is a purpose-driven creative agency that develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives. They are independent, award-winning and work with leading businesses, charities and government. In an era when consumers place more value on purpose, their ‘Do Feel Think’ philosophy means they focus on the immediate action that can drive long-term change and deliver work to engage audiences through the most relevant channels, close to the point of purchase, influence or change.
360xec is a specialist Executive Search company formed in 2013 to provide recruitment services immersed with detailed knowledge of the marketing, media and technology driven communications industry to clients and candidates alike. They work for companies across APAC including China and are adept at finding leadership candidates as companies open up new offices around the world.
They are trusted and respected to provide a very knowledgeable perspective bringing advice and consultation without commercial motive, but to achieve the best outcome for client and candidate alike.
Across the Pond is a global, independent creative agency specialising in film for innovative brands. Their process is to make the complex simple through strategy, and the simple human through creativity.
They started life inside Google and continue to work with them and other innovative brands all around the world including YouTube, Xiaomi, X, Rosewood, Grab, Malala Fund and Project Everyone. They believe in the power of diversity and are one of the 0.1% of agencies founded by a woman and are two thirds women overall. They also believe in the importance of sustainability and have committed to being carbon negative by 2021.
adam&eveDDB, Cannes Lions European Agency of the Decade, is a communications agency dedicated to making creative work that works.
Employing 450+ people in London and New York, it is Campaign’s UK Agency of the Decade (with five Agency of the Year titles including 2020) and the only agency to have won the IPA Effectiveness Grand Prix three times in a row.
Clients include: Aviva, Diageo, EA Sports, Google, H&M, Haig Club, Heineken, Jim Beam, John Lewis & Partners, Lloyd’s Banking Group, Lucozade, Mars, PlayStation, Samsung, The National Lottery, UK Government, Volkswagen, Unilever, Virgin Media, Quorn and Waitrose & Partners.
adam&eveDDB is part of DDB Worldwide, a global network of 13k+ people across 200+ agencies in 90+ markets.
The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. Responsible businesses understand that there is little point in an advertisement that people cannot trust. That’s why, over 50 years ago, the Advertising Association led UK advertising towards a system of independent self-regulation which has since been adopted around the world. There are nearly thirty UK trade associations representing advertising, media and marketing. Through the Advertising Association they come together with a single-voice when speaking to policy-makers and influencers.
The APA is the trade body for independent production companies, animation, VFX, sound design, music, stills, interactive & editing companies making commercials in the UK. Their objective is to create the best possible business environment for our members. The APA does that by providing a range of services from standard contracts & templates, advice on novel contracts and insurance, production advice, legal & business affairs guidance, crew rates, to providing training, promotion and giving the chance to connect with new opportunities worldwide. The AEG extends this reach & we are delighted to play our part for the good of the UK advertising industry as a whole.
Agency Inc. is a multi-award winning B2B specialist marketing agency that develops brand strategies, campaigns and content marketing solutions for global clients in technology, engineering and industrial sectors. Chief Executive Matthew Morgan is a strategic marketing professional with more than 20 years of agency-side experience in planning, developing and implementing integrated advertising and marketing campaigns for international B2B clients in a host of different sectors.
AI Music is at the forefront of exploring how artificial intelligence can change and adapt music. Quite simply, we believe music should be accessible and contextually relevant for both its creators and its listeners.
With our infinite music engine and other proprietary technology, we deliver bespoke solutions for marketers, publishers and fitness professionals, creative agencies and many more.
Music that adapts to your heartbeat, audio advertising that matches listener context, universal licenses across formats….All of this is possible, and more, thanks to our cutting-edge research and scalable in-house development.
Atomic is an independent creative agency driven by the philosophy of Never Quiet. We create ideas that work across the entire customer journey, making brands hard to ignore, difficult to forget and easily more effective. In just seven years we’ve grown to become one of the UK’s leading independent agencies, proud of our reputation for innovative and highly effective work across both brand and activation channels, for some of the world’s leading brands. Our relentless desire to create effective work is why we’ve helped brands like Homebase achieve an 18th month return to profit from a £100M+ deficit or a brand like The Royal Opera House triple their global awareness scores and improve their new visitor figures by 1200%, with just a sixth of their competitors ad spend.
We put a huge focus on merging talent from every discipline to work side by side, not just under one roof, encouraging every brand and individual that walks through our door to achieve something extraordinary. It is one of the reasons why we we’re voted winners in Campaign’s Best Places To Work 2020.
Brand Culture is an award-winning creative agency that harnesses the power of entertainment and lifestyle to light up the consumer journey. Since 2004, they have been leveraging the power of film, gaming, music, sport and travel to help brands drive consumer action and smash business targets.
From devising entertainment-led brand strategies and orchestrating global shopper campaigns, to negotiating powerful brand partnerships and creating content and experiences that audiences genuinely love, our specialist team thrives at helping solve marketing challenges.
Core services include strategy, entertainment partnerships, creative, shopper and promotional marketing, brand partnerships, international campaign activation and management, content creation, digital design and build, experiential.
For over 15 years, Brandfuel has established partnerships with some of the world’s most revolutionary businesses; creating impactful experiences for their most valuable audiences, at their most seminal moments.
As an award-winning creative agency, they specialise in the design, planning and delivery of brand identities, conferences, events, exhibitions, product showcases and web projects. No matter the size or scale, Brandfuel helps brands to break through by creating enriching experiences for everyone.
Brandfuel are helping to shape the organisations that are reshaping the world. And their clients are the change-makers, challenging the way things are and reimagining how they could be, to make things better for all of us.
Chrome is a full service, award winning, boutique production company specialising in online digital content for the world’s leading brands.
Their body of work and client pool demonstrates diversity but with a singular thread throughout: cinematic, emotional storytelling. With an output tending to fall towards the categories of luxury, lifestyle, sport and automotive our passion for filmmaking and attention to detail is at the heart of everything they do.
Chrome has long standing relationships with brands such as Ford, Sotheby’s and TUI with whom our work has won multiple global awards, including a Webby, 3 Lovies and an AutoVision award.
Coffee & TV is an independent visual content studio, specialising in creative VFX, animation, design and colour grading.
Coffee & TV was established in 2012, when the company’s founding partners decided to break free of industry institutions and follow their vision to create a totally independent, artist led studio. Since then the company has achieved substantial growth and built an extensive portfolio of high-end, award-winning work. Coffee & TV’s clients include international broadcasters and brands from the BBC, CCTV and Sky, to Versace, Rolls Royce and McDonalds. The studio’s accomplished artists have the ability to create and deliver a diverse range of projects, from TV advertising campaigns, title sequences, long-form documentaries and multi-platform social media content.
Coffee & TV is a Certified B Corporation®.
Cream is a business established to better understand and more effectively communicate with audiences of the highest value. Over 17 years they have developed deep expertise in analysing more affluent audiences, what motivates them, and how to influence them and this has led us to work with some of the most pioneering premium and luxury brands in the world.
Cream Consulting helps brands with marketing & econometric modelling, trend & insight reports, audience prioritisation, and consumer-centric marketing strategy formulation from brand & creative identity, to marketing and media planning.
Cream Communications delivers resonant messages to consumers via the most effective communication channel. Cream Communications helps business grow through global media planning & buying, brand & ambassador partnerships, and content & creative delivery.
The Creative Industries Council (CIC) is a joint forum of industry and government which focuses on areas where there are barriers to growth for UK creative organisations, such as in access to finance, skills, export markets, regulation, intellectual property (IP), and infrastructure.
Council members are leading figureheads drawn from across the creative and digital industries including advertising, architecture, arts, crafts, createch, design, fashion, film, music, publishing, television, and video games. The CIC has published recommendations to continue the rapid growth of the UK creative industries and is working to implement the Creative Industries Sector Deal package of measures it negotiated with the government in 2018.
Crowd is an award-winning, global creative and performance media agency.
Founded in 2012, we support forward-thinking governments, independent businesses and multinational enterprises. Our teams operate in 11 global locations, each office strategically located in a major business hub.
From San Francisco to Shenzhen, we offer joined-up creative thinking and deliver cutting-edge campaigns that transform business commercials and brand engagement.
The brand experiences we create combine data science, technology innovation and real-world marketing expertise. Delivering intelligent campaigns that cut through the digital noise is what we do best.
Improving performance with data-led creative insights.
We believe that everyone deserves to be treated as an individual. With a big audience, that may seem impossible. However, with AI, nothing is impossible. We exist to enhance creative marketing through AI data insights. We automatically combine your creativity with our data to tell you what is working, what isn’t and – most importantly – what you can do about it. We are datasine.
We want to be the people that everyone comes to, to optimise their creativity. We are passionate about empowering the world and the amazing things that can happen when creativity and data work together.
Digital Detox is a humanity-led digital product agency focused on building core technology to deliver digital empowerment. With over 15 years of experience, their sweet spot is in creating future-proofed products in the most digitally sustainable way, simplifying processes to build a world where technology and humanity work in perfect harmony. Their most recent product – The Green Report – enables organisations to spot and prevent their digital pollution, with its first partnership reporting a saving of 79 tonnes of carbon, and ~$1million.
ENGINE is a future company. A full stack consultancy, technology, insight, data, brand and experience design, advertising and communications company, with the power of diversity and imagination to take on the future. The world is changing. Problems don’t look like they used to. These days, disruption is the new normal and connectivity means complexity. That’s where we come in. We curate small, diverse teams who help our clients figure out where to go next.
Experience12 is an independent, award-winning pop culture marketing agency specialising in experiential marketing and events. They help entertainment brands and pop culture properties engage existing fan bases and acquire new audiences through immersive brand experiences.
Founded in 2012, Experience12 has grown consistently year-on-year, establishing itself as a trusted advisor and delivery partner to the Film, TV and Gaming sectors, with unique research and insight in the fan marketplace. Their core services include global creative consulting, experiential events, exhibitions, PR stunts and national and worldwide tours.
Four Communications Group is one of the leading independent integrated marketing & communications agencies in the UK and MENA. We offer an integrated approach based on our philosophy of the power of together, with services spanning insights & planning, digital, social, media planning & buying, marketing, advertising, PR, public affairs, events, and sponsorship.
Four Communications delivers award-winning campaigns for clients including Infiniti, The Booker Prize, UK Government, Merck, Johnson & Johnson, Grosvenor Group, St George, Equifax and American Express.
We have seven core business units, covering our sector expertise in health, real estate, lifestyle, social purpose and corporate & financial, as well as our PACE team (covering performance, activation, creative and engagement) and our MENA operation.
The company employs more than 370 staff in London, Abu Dhabi, Dubai, Riyadh, Cardiff and Aberystwyth.
FX Digital is an award-winning digital agency specialising in TV Application Development and Voice Application Development, providing innovative solutions for brands looking to pioneer the latest technologies.
Founded in 2011, R&D has underpinned FX Digital’s philosophy since its foundation, with its co-founders rapidly realising that to survive, thrive and grow in the digital world you can never standstill, but instead must constantly maintain an appetite for creativity & innovation.
Their recent projects include building an entirely new cross-platform TV App for Eurosport, one of the world’s largest sports networks. FX Digital also created the award-winning Contiki “Pack My Bag” Alexa voice skill and recently released an Alexa skill for children – Let’s Play: You Decide – with Zodiak Kids based on the popular Cbeebies TV Show Let’s Play.
Grace Blue is a specialist, global boutique search firm sitting at the cross-section of customer-centric businesses. With offices in London, New York, Singapore and Shanghai, we focus on senior executive roles across the consumer, media and marketing communications ecosystem, for both agencies and consumer facing brands.
What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multimedia brand, with offices in London, New York, Miami, Beijing, Tokyo and Dubai. Today, they deliver world class content, not just through books, but via TV shows, social media and live events.
Their in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions. GWR’s ultimate purpose is to inspire people, individuals, families, schools, groups, companies, communities and even entire countries – to read about, watch, listen to and participate in record-breaking.
Happy Finish is a creative production company. With 16 years of heritage working at the forefront of creative excellence.
Happy Finish began focused on cover story fashion imagery post-production, developed through the adoption and innovative application of world-class computer-generated imagery and animations to now working with the newest creative technologies and employing machine learning and AI solutions for some of the worlds largest brands and companies.
Happy Finish works closely in strategic partnership with clients to offer technology underpinned content solutions that are creatively groundbreaking, efficient, intelligent and relevant.
Hey Human is the transformative communications agency, focused on brand communications, social, experiential and neuromarketing. They create Unusual Everyday™ ideas that connect with people and change behaviours to kickstart brand and business growth. They help brands grow by thinking differently about people, brands and marketing. Through their Mindkind™ approach Hey Human connects people and brands and use neuroscience to develop ideas and content.
Hey Human does this for clients who have a common goal, growing their business and their brand. Clients include Guinness, Baileys, SlimFast, belVita, Green & Black’s, SEA LIFE, Gordon’s, Typhoo, The London Dungeon, Affinity, True Instinct, Smirnoff and the Independent.
Hoi Polloi Media is a multi-award-winning video production company based in London and Brighton. They create intelligent video entertainment supported by brands that embeds itself in the viewer’s mind. Hoi Polloi Media works directly with brands and international agencies to help them access exceptional storytellers and solve production puzzles. The team collaborates with clients and strategic partners without traditional barriers to provide bespoke delivery solutions. They can provide award-winning creative craft, production expertise, and a huge range of strategic experience to enable clients to produce integrated brand marketing campaigns with high value ROI.
Their teams are compact, efficient, and want each project to be the best. Hoi Polloi Media has won YouTube Effectiveness Awards, Google best Ads, Kinsale Sharks, a prestigious British Arrow in 2019 and are shortlisted again in 2020. They have helped deliver over 100 different projects across TV Commercials, Online Entertainment series, Live Streamed Events and Live TV, Social Media, Digital Posters, and Stills in the last seven years.
ICP is a uniquely-positioned, independent and global business building partnerships with brand owners. We help clients maximize the efficiency of their creative operations and marketing technology with 30 years’ experience in both strategy development and operational execution. We work directly with brand and marketing teams as well as with our clients’ agency partners to deliver the most effective marketing and advertising content creation, reuse and delivery, across all channels.
Our clients include global companies and brands from many market sectors like Diageo, NBC Universal, Unilever, Coca-Cola, Takeda, Warner Bros., Tiffany & Co, Estée Lauder, Avon, Mars, Coty and BioMarin.
Ignis is an award winning brand experience agency with over 30 years expertise in integrated comms. From experiential to content, shopper to social, right the way through to innovation and branding, ignis keeps creative, human and social experiences at the core of everything they do.
Based in London with clients all over the world, ignis’ work has truly global reach. As a winner of The Sunday Times SME Export Track 100 they have worked with major FMCG, sports, travel and leisure brands in markets as diverse as Indonesia, North America and UAE.
As an SME ignis has spent more than three decades punching above its weight – delivering challenger thinking for challenging times.
Kode was formed In London during the Olympic summer of 2012, by five best friends.
Inspired by others but not wanting to follow decades of trends, they set up the company straight out of University with a view to offer the industry something different.
In 2014 they launched their creative studio, Kode Red. Having the studio has enabled them to work traditionally and non-traditionally with agencies, record labels and direct-to-client simultaneously. Kode takes time to develop and support their diverse group of talent and find great pleasure in bringing them together with like-minded creatives.
The team says that: “Growing up together, the five of us have always been a family. From the days of student projects and the corrupt hard drives, through to the global successes of 2019, we’ve failed and succeeded together. We will continue to take risks, learn and strive to make the best work.”
Locate Productions is a British-based moving image and photographic service production company. The company services film and photographic campaigns, branded content, music promotions and commercials in the UK and internationally. The company builds teams and crews to facilitate productions in the UK, Europe and worldwide to become one of the UK’s leading service production companies.
Locate combines a network of highly skilled producers, location managers, photographic and film crews, with ongoing innovative approaches to production. Having shot in over 35 countries and five continents since the 1990s, the company is skilled at working autonomously or aligned with international teams to provide the best service. The company offers a truly tailored and layered service, from location sourcing to location management as well as full production and team building.
Free to align itself with directors and photographers both independent and represented, as well as working with companies directly, Locate has built a strong sense of how to work locally and think globally. With a strong staffing and skills base, and reputation for achieving high quality productions, Locate is perfectly placed to service international projects whether in the UK or overseas.
London & Partners is the international trade, investment and promotion agency for London. They are a not-for-profit public-private partnership, funded by the Mayor of London, European and national funds, their partner network and other commercial ventures to build London’s international reputation. Besides the main London office, London &Partners have a network of international offices in North America, China, India, France and Germany. Their mission is to support economic growth and job creation for London by attracting investment, international businesses across our key priority sectors, event organisers, visitors and students by guiding them to make the most of all that London has to offer. Thanks to their trade and growth programmes they also help London SMEs and Scaleups to internationalise and build London’s reputation for tomorrow.
In particular, the Mayor’s International Business Programme helps businesses expand internationally. Individually tailored, the programme provides world class support and advice for London’s scaleups in the finance, technology, life sciences, creative and urban innovation sectors. It is part funded by the European Regional Development Fund (ERDF).
LONDON is a global advertising agency based in London and built for today. We create One Brilliant Idea that works in any media, any language and any market that is proven to deliver the highest ROI for our clients in their sector.
We have been voted agency of the year for six out of the last seven years.
We offer research, strategy, insight, advertising, content, design, digital, social, experiential and production.
LS PRODUCTIONS is the UK’s largest Production Service Company, providing expert local knowledge on commercials, film and TV, music promos and fashion advertising from its offices in Manchester, Edinburgh and London. Global clients come to LS Productions when they want assurance that the shoot will go smoothly.
The business was started in 2006 by Edinburgh-based CEO, Marie Owen, and has since pulled off a 2018 BRIT Award Winning video – Harry Styles’ ‘Sign of the Times’ – and expertly serviced the UK portion of Steven Soderbergh’s Let Them All Talk and The Laundromat.
LS Productions is the only UK production service company with a supportive internal locations department and location database of over 7,000 locations. The company connects clients with its vast network of freelancers, kit suppliers and location owners, providing access to high-level crew and budget-friendly support on every size of project.
A sustainable agenda is a key company priority in an advertising production industry famous for its waste. On location and across its three offices, LS Productions encourages green practices, and the company is currently in the process of logging its carbon footprint as a proud member of AdGreen.
LS Productions has seen steady growth over the years, supporting large jobs with celebrities, Premier League footballers and major car brands, as well as providing local service to American TV series and feature films. In 2017, the company won the Edinburgh Chamber of Commerce’s Best Performing Business award, and then in 2020 its Mid-Sized Business of the
The company opened its Manchester production office in 2017 with the service team having the agility, speed and patience to deliver intelligent creative production and handle the time critical schedules associated with high profile football celebrities. It opened its London production office in 2019 after three years of developing its large client base in the city, and
that same year named its BAFTA-winning Executive Producer, Sarah Drummond, the Managing Director of the entire UK-wide company.
Madam Films is a UK Production Service Company partnering with global clients in production companies, communication agencies and brands to achieve their film & stills production projects on the ground throughout the UK. They offer a personal, tailored & hands-on approach to service production built on a foundation of unparalleled commercial production industry experience. Projects are passionately & attentively looked after from brief to delivery, meaning that client service & production expertise are continually cared for and at the top of our agenda from start to finish.
Madam Films has effectively produced and executive produced television commercials, branded content, second unit feature films & feature documentary, short films, music videos & live events across a multitude of disciplines. They also regularly shoot with A-List talent across film & sport.
Made in London is the first full-case Chinese company headquartered in London to provide design, content manufacturing and public relations for brands.
We are a team of creative and experienced advertising masterminds located in London. We work with top directors and producers in the UK and are the first professional film production team led by ethnic Chinese in London.
We are a professional cultural capital operation team that integrates the resources of international top brand designers and provides top resources for international media and online promotion.
We work with many brands including the Chinese Embassy in the UK, the British Embassy in China, and the official London Development Agency as the executive team for the export and implementation of cultural products.
MBA exists to drive growth and call themselves The Acceleration Agents.
They are an independent creative agency based in London with expertise at driving powerful results for many leading global brands across the world, such as Cambridge University, Royal Mail Group, Wall Street English, accountancy giant RSM, leading child car seat brand Britax, tech infrastructure leader Vertiv and Embraer Executive Jets.
They aim to optimise the entire buying ecosystem, working as business partners with their clients to help them navigate today’s ever complex marketing landscape and create powerful multi-channel experiences that lead to a step-change in business performance.
MBA is very proud to have won the coveted IPA CPD Platinum award for its talent management and development for five consecutive years.
MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. They are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. With a hyperbundled operating model, global specialisms include expertise in brand strategy, and through the line advertising with MullenLowe; experience-led digital transformation with MullenLowe Profero; media and communications planning and buying with MullenLowe Mediahub; CX activation with MullenLowe Open; and consumer and corporate PR with MullenLowe PR and MullenLowe salt.
They are focused on delivering an Unfair Share of Attention for clients’ brands and are consistently ranked among the most awarded creative and effective agency networks in the world. For eight consecutive years, MullenLowe Group has topped the Effie Index as the most effective global network in terms of points per dollar revenue, in 2018 was named to the Ad Age Agency A-List and in 2019 was ranked in the top ten ‘Top Agency Networks for Creativity’ in the WARC Creative 100.
MullenLowe Group is part of the Interpublic Group of Companies (NYSE: IPG).
Nexus Studios is a world-leading, independent film and interactive studio with animation and storytelling at its core. With studios in London, LA and Sydney, they partner with like-minded advertisers, brands and broadcasters from concept to delivery, crafting culturally relevant work that gets people talking. With a highly diverse roster of directing voices and an agile team of animators, creatives, coders and producers, they are able to move seamlessly between the worlds of advertising, entertainment and technology.
Their work includes Oscar-nominated and BAFTA winning films, Cannes Grand Prix commercials, Grammy nominated music promos, Annie award winning animation and Webby winning experiences and apps.
Our expertise has launched websites for top brands, ran social media marketing campaigns that have reached hundreds of MILLIONS, identified Chinese online influencers to capture the attention of Chinese netizens and developed sophisticated mobile experiences.
We talk to more young wealthy Chinese consumers on a daily basis than any other European agency. We are #1 in Education in Europe and North America and have extensive experience in Fashion, Luxury, FMCG, Beauty, Sport, Leisure and Tourism amongst others.
Procure Worldwide are experienced A-list Celebrity Talent procurement consultants, specialising in brokering Celebrity Talent, Expert and Influencer deals and building bespoke in-depth Talent strategies for marketing and commercial activations on a global scale, managed from concept through o completion.
With International buying power, and a global network of contacts, Procure Worldwide secure optimum deals for clients, saving valuable time and resource as well as avoiding unnecessary delays and costs.
With an expert team drawn from backgrounds as Talent agents, producers, in-house at brands, creative agencies and influencer marketing they have unique insight into how to secure the most for their clients.
Procure Worldwide’s in-house data team provides market analysis, data audits, talent and cost discovery as well as consultation on Union contributions. They ensure that they present viable and on-equity Talent suggestions, validating selection prior to formal offers being made. Expertise ranges from negotiating large scale global endorsements, equity share, merchandising, brand to brand partnerships, licensing and sponsorship deals, to devising and securing the right partners for talent-led digital strategies and initiatives, speaking engagements, expert panels, event appearances, voiceovers and more.
Talent secured includes Robert de Niro, Liv Tyler, Gary Oldman, Shaquille O’Neal, Thandie Newton, Jude Law, Jessica Biel, Cara Delevingne, Christina Hendricks, Lewis Hamilton, Gigi Hadid, James Corden, Sienna Miller, Henry Cavill, Benedict Cumerbatch, Suki Waterhouse, Kate Winslet, Rosie Huntington-Whiteley, Zara Larsson, Gwen Stefani, Jason Statham, Chris Evans, Maggie Gyllenhall, Felicty Jones, Florence Welch, Gisele Bündchen, Kate Moss, Claudia Winkleman, Sharon Horgan, Helen Mirren, Christy Turlington, Stellan Skarsgård, Orlando Bloom for brands such as Lacoste, Volvo, Procter & Gamble, Reckitt-Benckiser, o2, Microsoft, Diageo, Danone, Gucci, Dunhill, Rochas, Lexus, Kenco, Fendi, Givenchy, Google, Escada, Superdry, Pfizer, PC World, Telenor, Bloomberg, Ring, Ralph Lauren, Pringles, Argos, Marks & Spencer, UBS, Walkers, Wrigley’s, Warburtons, Sainsbury’s, Duracell and Espirit.
Procure Worldwide believes that powerful storytelling and authenticity should be placed firmly at the heart of all Talent procurement, building real partnerships with shared purpose at the core.
Pulse Films is an award-winning, next generation studio encompassing the development, production, financing and distribution of content across all platforms and for audiences worldwide. Headquartered in London with outposts in Los Angeles, New York, Paris and Berlin, the studio is dedicated to creating moments of culture through innovative storytelling. Pulse Films operates globally across Scripted & Non-Fiction Film and TV, Commercials, Branded Entertainment & Music Videos.
Pulse Films’ feature film credits include the forthcoming Mogul Mowgli starring Riz Ahmed, Pig starring Academy Award winning actor Nicolas Cage and Alex Wolff, Sundance selected Skate Kitchen, Cannes Jury Prize winner American Honey and Sundance Award winners The Witch and All These Sleepless Nights. As one of the biggest producers of Commercials in the UK, Pulse Films has created award-winning films for brands like Apple, Samsung, Coors Light & Volvo to name a few.
Qumin is a people and experience company. They specialise in Chinese culture and their work transforms human experience for brands.
They focus on the users behind the platforms, the subcultures behind the hashtags and the audiences behind the consumers. Qumin applies insights strategically to creativity, branding and operational improvements to help brands succeed in China.
Over the past several years, they have worked with, and continue to work with some of the most ambitious companies in the world including Sony, Kering, Manchester United, Net-A-Porter, General Mills, Unilever, British Library, Mars, Huawei, Eurostar and more.
St Luke’s is a top UK creative agency, wholly independent with a hands-on management team. They aim to create bold ideas that push life forwards. Their agenda setting ideas are ideas to live by, ideas that reshape businesses and ideas that impact on society.
Their culture is defined by three values: personal transformation, collective ambition and new adventures. Approaching work with this mindset inspires the kind of imaginative openness and excitement that allows St Luke’s to take clients and their brands on big adventures of their own.
Among their key clients are Diageo; Tanqueray & Zacapa (Global), HEINEKEN; Old Mout (International), Goldman Sachs; Marcus, Very Group, KP Snacks; Popchips, KP Nuts, and Tyrrell’s.
Established in 2006, Talent Republic are the leading independent A-list Celebrity Talent brokering consultancy in Europe, delivering fully integrated Talent-led marketing campaigns across the globe. This work covers in-vision endorsements, voiceovers, personal appearances, event attendance, PR activity and bespoke social media planning and implementation.
Our international reach spans high profile Talent in film, TV, music, fashion and sports, as well as influencers and rising stars. Key names we have secured include; Alicia Keys, Chris Evans, Chris Hemsworth, Elton John, Gerard Butler, Jeremy Renner, Maria Carey, Owen Wilson, Rihanna, Ryan Reynolds, Shakira and Snoop Dogg.
International brands we have worked with include; Barclaycard, British Airways, British Telecom, Emirates, Ford, Just Eat, MG Motor, Muller, Renault, Snickers, Vodafone and Walkers.
Our unique, bespoke offering focuses solely on securing and matching the very best possible names for each individual brief, both creatively and strategically.
The scope of our services covers research, insight & analysis, contracts & negotiation, cross-media expertise, risk assessment, and compliance with all territory specific Union and Tax agreements.
In a world where brands increasingly desire to have a bigger global reach, A-list Talent can be the most effective way to transcend cultural and geographical borders.
Through our affiliation with Born Licensing we are also able to licence entertainment-based IP for characters and clips from film & television, animation, toys & games, famous icons, video games, publishing, theatre and more.
The Beyond Collective is an independent group of specialist companies, unified around the common goal of helping clients grow their brands in the age of the audience. They believe consumers have become audiences – shifting from passive, captive recipients of a brand’s messages to empowered, disengaged, disparate groups. In response to this change, The Beyond Collective is purpose-built for this new world. Based in Bermondsey, London, they are home to creative entrepreneurs from the worlds of film, music, brand, media, PR, production and advertising, working collaboratively and independently on a diverse range of client business challenges.
The companies within The Beyond Collective include Top 50 creative agency, Above+Beyond, media planning and buying agency, Yonder, and brand strategy consultancy, Frontier.
The Beyond Collective’s clients include Subway, Pilgrims Choice, Amazon, Walgreens Boots Alliance and Vita Coco.
The Data & Marketing Association (DMA) comprises the DMA, Institute of Data & Marketing (IDM) and DMA Talent. They seek to guide and inspire industry leaders; to advance careers; and to nurture the next generation of aspiring marketers.
The DMA champions the way things should be done, through a rich fusion of technology, diverse talent, creativity, insight – underpinned by their customer-focused principles.
They set the standards marketers must meet in order to thrive, representing over 1,000 members drawn from the UK’s data and marketing landscape.
By working responsibly, sustainably and creatively, together the DMA aims to drive the data and marketing industry forward to meet the needs of people today and tomorrow.
Incorporated by Royal Charter, the IPA’s role is: to advance the value, theory and practice of advertising, media and marketing communications; to promote best practice standards in these fields; and to ensure that the work it does will benefit the public, the wider business community and the national economy.
It has a well-earned reputation for thought leadership, best practice and continuous professional development and also provides core support and advisory services. Its membership base is predominantly made up of corporate members who collectively handle over 85% of the UK’s annual £22bn ad spend and who represent over 4,000 brands and employ over 25,000 staff. Based in the United Kingdom for nearly 100 years, IPA programmes can be found in more than 60 countries worldwide.
The Mill is a global creative partner for agencies, production companies and brands, working across multiple media channels and platforms.
They are trusted specialists in visual effects, creative technologies and content production. Their projects include the creation of digital products and virtual experiences, as well as world class visual effects and video production.
The Mill is a vibrant network of talented artists, producers, directors and creative technologists from multinational backgrounds. They nurture innovation, flexibility and diverse ideas across studios in London, New York, Los Angeles, Chicago, Berlin and Bangalore. They are all united by one single ambition: To create extraordinary and memorable work that captivates and excites audiences.
The Specialist Works is an independent media and marketing services agency. They do the specialist work that unlocks more possibilities for growth-minded brands. With an evidence-based approach, The Specialist Works provides media planning and buying, data services and creative solutions. They employ 150 people with offices in the UK, Ireland and the US. Clients they work with internationally include Boohoo Group, Treatwell, Photobox, Tencent, Rovio and Alibaba. They are proud to have been placed fifth in Campaign’s Best Places to Work 2019 and recognised for their work with PrettyLittleThing at the 2019 Media Week awards.
Thomas Thomas Films is an EMMY award winning UK based commercials production company with offices in New York. Founded by Philippa Thomas and Kevin Thomas in 2000 and with seven directors on the roster, Thomas Thomas has produced work for Google, Amazon, Apple, BMW and Nike to name a few. TT has won numerous awards and works with international clients in America, Canada and Europe and films in locations all over the world.
The Wayback (a sister company to TT) produces critically acclaimed virtual reality films, recreating national moments in time, to help people living with dementia. The first film recreated the Queen’s Coronation street parties of 1953 and was shortlisted at SXSW for “Innovation in connecting people”. This led to The Wayback winning the Essex Government Challenge prize, a financial prize that enabled the making of the second film, The World Cup in 1966.
Umbrella is a response-driven Risk Management agency for marketing. They leverage financial tools to enable marketing teams to create campaigns they didn’t think were possible. The better the campaign… the higher the interaction by the consumer. Increased campaign responses equate to higher sales and ROI for brands.
Brands such as Unilever, Diageo and Coca-Cola have successfully utilised these products here in the UK for the past two decades. They amplify brands’ incentives & offers by protecting the budget from the threat of too many responses… what a problem to have!
They win many awards for the role we play in improving sales-uplift and ROI for brands.
Core services include consultancy, forecasting consumer response, risk management, building robust prize structures, creating effective user journeys and minimising the risk around logistics.
VCCP was founded on January 24, 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P). They were united by their desire to challenge the bad habits of the big global agencies they had previously worked at. They were motivated by the belief that they could create a better type of agency – for the people who work there and the clients they serve. It’s a motivation that remains to this day and is why VCCP describes itself as the challenger agency for challenger brands.
VCCP’s challenger attitude transforms the fortunes of their clients. For example, they helped O2 become market leaders within three years of launching. And once they started working with easyJet, their share price flew up from £4 to £14. VCCP has a motto: ‘It only works if it all works’, which is why they involve themselves in far more than just advertising. With a thorough understanding of each client’s business, VCCP can challenge what’s around it, and then transform it.
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