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March saw the UK Advertising Exports Group (UKAEG) celebrate its third annual Exports Month to help boost the industry’s global ambitions as it looks forward to recovery from the Covid-19 pandemic and new trading relationships overseas. We are proud of how we demonstrated that the UK is the global hub for our industry, with standout moments including:
Going Global Masterclass
Yesterday we held our Going Global Masterclass, a special event aimed at any UK advertising and marketing services business that has ambitions to build its international revenue through new business in new markets. Our speakers Marie Owen, CEO, LS Productions based inScotland Jamie Sergeant, Global CEO, Crowd based in the South East Zaid Al Zaidy, CEO, The Beyond Collective based in London, Andy Cooper, Director, Draw & Code based in Liverpool shared their experiences of working globally, the challenges and opportunities and why we work together to drive the success of our vibrant and exciting sector. You can view the event here.
The third annual UK Advertising Exports Report
Which showed that international trade in UK advertising and market research services grew 7% year-on-year to reach a new record level of £11 billion in 2019. The full press release is on the UKAEG hub here. The launch was covered in City A.M. and The Drum.
UK House at SXSW
UK House – the home of Creativity at SXSW showcased the best of UK advertising, art, tech, immersive technology, music and innovation. The official SXSW programme – UK House had over 2,000 registered delegates enter the virtual doors across three days. Across three days UK House had over 130 speakers, 50 country meetings, four Clubhouse sessions, one robot and the world’s first VR tuba player- Theon Cross. UKAEG content addressed key themes such as the new world, new audience, the rise of the creator economy, the five senses of marketing, entering the metaverse and lots more.This virtual drive for UK Creativity was the biggest from any country at SXSW with attendees from America, Europe, Canada, Japan, Australia and South America and many more. All content is available on demand via the UKAEG YouTube channel.
We are pleased to say that our members now have access to articles from the International Journal of Advertising (IJA). The journal publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives.
The latest volume of the journal includes articles such as ‘Long-term effects of brand placement disclosure on persuasion knowledge and brand responses’.
Head over to the Credos website and log in to access the journal for free.
On April 12, The Debating Group – a Parliamentary forum for Media and Marketing debate – will be hosting its second virtual debate.
In these difficult times, there can’t be a more important subject in the marketing industry than our creativity and performance. The Chartered Institute of Marketing, the Advertising Association, the International Advertising Association and the Alliance of Independent Agencies are coming together to debate the motion: ‘The pandemic has been good for marketing’.
Dame Cheryl Gillan MP will be chairing the debate and our Chief Executive, Stephen Woodford, will be speaking alongside Dino Myers-Lamptey, Founder of The Barber Shop and Liz Jones, Founder of Conker and Executive Committee member of WACL.
To receive joining information for this debate, please register here.
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.
Click here to check it out!
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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