The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


/ June 4th 2021 / Ellie Mason
Advertising Matters


We are now just a matter of days away from the All In Summit where we will reveal the results of the All In Census – the largest ever study of our workforce – and our dedicated All In Action Plan, for the first time.

Attendees will also hear from our fantastic speaker line-up, which includes:

  • Caroline Dinenage, Minister for Digital and Culture, DCMS
  • Ade Rawcliffe, Group Director of Diversity and Inclusion, ITV
  • Samantha Renke, Actress and Disability Campaigner
  • Julian Douglas, Vice Chairman, VCCP; President, IPA
  • Dean Aragon, CEO, Shell Brands International
  • Kathryn Jacob, Chair, Inclusion Working Group; CEO, Pearl & Dean
  • Andy Nairn, Founder, Lucky Generals
  • Marianne Waite, Director of Inclusive Design, Interbrand
  • Lisa Thompson, Planning Director, Wavemaker North
  • James Hillhouse, Co-founder, Commercial Break

Topics covered will include how ethnicity is represented across all levels of the industry; the representation of disability; how social mobility features in our profession; the gender balance and pay levels across the workforce; structure of age levels across all levels of the industry; and people’s lived experiences at work, both good and bad.

The virtual event will take place on Thursday 10 June from 9am-12:15pm. If you can’t attend the whole event, please sign up and you will still be able to watch the sessions on demand afterwards.

This won’t be one to miss, trust us! Book your ticket now.


Yesterday, the ASA issued a call for evidence to investigate to what extent racial and ethnic stereotypes, when featured in ads, may contribute to real world harms, such as, unequal outcomes for different racial and ethnic groups. The call for evidence will close on 30 June. Further information on the ASA’s work on racial and ethnic stereotyping in advertising is available here.

CAP and BCAP have also published a consultation on the introduction of new rules on harm and protected characteristics. The deadline for responses is 24 August. More information is available here.


In exciting news this week, we can officially announce that AA Towers has moved to a new location!

We are delighted to have an office within a co-working building called Work.Life in Holborn. Our new address is 20 Red Lion St, Holborn, London, WC1R 4PS.

We hope that once it’s safe to do so we will be able to meet with many of you in this space – we’re looking forward to it already!


In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.

Click here to check it out!


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