The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 19.02.21

/ February 19th 2021 / Ellie Mason
Advertising Matters


On Wednesday we hosted our latest monthly COVID-19 call. These calls have been held on a regular basis since the pandemic began to offer members an opportunity to replay their business concerns to civil servants regarding the ongoing lockdown restrictions. Alongside a shared interest and concern at the forthcoming Government lockdown-easing announcement on 22 February and its implications for business, members raised their concerns about business rates, insurance claims and navigating a safe return to the office.

The group also discussed the continuing impact of Brexit, noting in particular the challenges for smaller businesses who are struggling to adjust to the new trading regulations and additional compliance costs.

The next call is scheduled for the 10 March, 9-10 am. If you would like to attend and have any specific concerns that you would like to raise, please contact Ed.


We are now less than three weeks away from All In, the first industry-wide census to take place on the same day – March 10, 2021.

The aim of the census is to provide the very best record of the make-up of UK advertising’s workforce, create a vital benchmark for progress and build back a better, inclusive industry for all. The All In campaign team are continuing to recruit industry leaders to commit their support to the fully confidential and aggregated census. All UK advertising and marketing services professionals are invited to take part.

Read more on our website here.


On Monday, our Chief Executive Stephen Woodford responded to a recent article, which argued that industry’s argument against the proposed HFSS advertising ban fails to stand up to scrutiny. In his response, also featured in Mediatel News, Stephen criticised the Government’s proposals for restrictions, arguing that a better way forward would be to work with industry to achieve real change.

He commented: “Instead of Government and other voices viewing industry as part of the problem of childhood obesity, we believe we should be seen as part of the solution and we should work together to bring about positive change by encouraging healthy lifestyles.”

You can read Stephen’s response in full here.


In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.

Click here to check it out!


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