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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Advertising Pays 2025

Ad Pays Reports Ad Pays Series

The latest in the Advertising Pays series of reports, which examine our industry’s economic and social contribution, has been launched at LEAD North 2025 in Manchester. 

Advertising Pays 2025 evidences how the advertising industry is contributing a record amount to the UK economy, primarily through ad investment, GVA, and employment. The report has been written by advertising’s think tank, Credos, and includes fresh research and insights around advertising’s economic impact and evolving role in the UK economy. 

Key insights in Advertising Pays 2025 include: 

  • The total value of UK advertising 
  • Advertising’s GVA contribution to the UK economy 
  • The total number of jobs advertising supports 
  • The value of advertising services that the UK exports to the world 

You can download the report via the box on the right. 

 Advertising Pays 2025 features industry insights from over twenty senior leaders at the likes of Boots, WPP, ITV, Enders, Google, Meta, and TikTok. 

The report also highlights other key areas of change and growth for the industry such as the rise of e-commerce and the expansion of the influencer market. These developments are in addition to major changes taking place within the distribution of the advertising and marketing workforce, consumer habits and behaviours, and the changing landscape of TV, print, and audio.  

We aim for the report’s findings to be used to support the delivery of the UK government’s Growth agenda. The results of the research and the wider report emphasise the increasing opportunities available to our industry for driving economic growth in a technology and AI-driven 21st century.

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