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Ad Pays 6: World class talent, world class advertising

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I have experienced first-hand what makes the UK such a creative powerhouse – the people. A hugely diverse and international workforce enables brands and agencies to create campaigns which resonate across international, cultural and socio-economic boundaries to drive real impact.

LinkedIn’s unique member insights indeed shows that the UK, and London in particular, is a magnet for international advertising talent, more attractive it would appear than other hubs in the sector such as Amsterdam, Paris, New York or Sydney. And the sector’s leading creative and strategic thinking is all the better for it.

The findings are also a firm reminder that the industry’s success is not only down to London, as many looking from outside the sector might think. With more than half of the sector’s talent located outside of the capital and nearly a third of international migration in the sector settling beyond the M25, the whole country requires access to top international talent.

As the sector faces unprecedented challenges, both from within and externally, I hope that this report can not only help employers make better decisions about their talent pipelines but that it will also inform policy makers and educators on what’s required to ensure the sector continues to thrive. Access to top international talent is clearly crucial and by ensuring the UK remains a great and vibrant place to live and work, there is no reason why we can’t continue to be a center of excellence for the industry.

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