The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Media Business Course 2019 – Day One

/ November 6th 2019 / Ellie Mason

Yesterday marked the first day of our 2019 Media Business Course (MBC) at The Grand in Brighton!

MBC is firmly established as the place where hundreds of young industry practitioners get the opportunity to hear insights from industry leaders and experts on how the media planning world operates. The delegates have been split into syndicates and yesterday received a blue-chip client brief to devise a full media strategy, which they will then pitch against each other to become the coveted MBC winners at the end of the three-day course.

Day one began with introductions from our Co-Chairs Karen Stacey of Digital Cinema Media and David Wilding of Twitter, our very own Commercial Director Sharon Lloyd Barnes and our convenors, Clare Peters of Manning Gottlieb OMD and Simeon Adams, Goodstuff Communications. It then continued with a variety of inspiring talks from our stellar line-up of speakers including Tracy de Groose of Newsworks, Rory Sutherland of Ogilvy and Richard Eyre CBE of IAB UK.

Check out some of the pictures from day one below!

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