The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

MEMBER CONTENT

This Autumn in Public Affairs

/ September 4th 2020 /

Parliament has returned from summer recess and we are ready for a busy autumn! With the Party Conferences moved online this year, we have a longer  window in which to engage with Parliamentarians through October. This time is likely to be incredibly busy as we look to address significant and time-limited issues, including food advertising, Brexit and economic recovery.

Key Asks

Our major asks to Government are:

  • An advertising tax credit
  • Government support for professional training schemes, run by industry bodies
  • A constructive exports partnership with the Department for International Trade

HFSS

Our Food Advertising Unit (FAU) will be meeting next week and will be joined by representatives from the Department for Digital, Culture, Media and Sport (DCMS). In July the Government announced its intention to introduce a watershed on HFSS advertising on TV, and will hold a consultation on implementing an all-out ban for online.  We will be conducting a lot of work in this area going forward to mitigate the effects of this as much as possible.

Covid-19 Recovery

Our regular calls will resume next week, focused on economic recovery in light of the pandemic. We will be joined by civil servants from the Department of International Trade (DIT) and the Department for Business, Energy and Industrial Strategy (BEIS); as well as members from across the industry.

Gambling

We are expecting DCMS to publish the review of the Gambling Act this autumn. There is quite vociferous support amongst MPs for a pre-9 pm ad ban, and resisting further regulatory intervention will be challenging, given the precedent of the Government announcement on HFSS.

Birmingham Commonwealth Games Act

The Birmingham Commonwealth Games Act received Royal Assent on 25 June. The Government is now turning its attention to the public consultation on potential exceptions to the advertising and trading restrictions, which is expected this month. Ahead of this, the AA has organised a call with DCMS and the Organising Committee to discuss the proposals and remaining industry concerns.