The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


This Week in Public Affairs: 16 October 2020

/ October 16th 2020 / Noa Cohen

Food Advertising

The AA, ISBA, IPA and IAB have written a joint letter to the Culture Secretary Oliver Dowden, articulating  serious concerns about the planned ‘short’ nature of the Government’s upcoming consultation on a full online HFSS advertising ban. We understand that this consultation is likely to be published soon, ahead of the Government’s response to its last consultation on a 9pm watershed ban, which is expected before the end of the year.

Government Engagement

This week we held meetings with DCMS and BEIS to discuss HFSS advertising, Brexit, and Government support for industry during the ongoing crisis.

DCMS has requested information about the impact of coronavirus and the new tiered lockdowns, the ongoing recession and the end of the Brexit transition period on our industry. The AA is preparing a response which we will be submitting early next week. If you have any key information or asks which you would like to be included, please get in touch with Noa.

European Engagement

This week we sent a joint letter with European associations to MEPs, voicing concerns over the European Parliament’s recommendations for further restrictions on targeted and personalised digital advertising within the Digital Services Act.

The recommendations are broad and would have serious repercussions for  consumer choice, business efficiency, the funding of free and fair media, and could hamper economic recovery.

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