Menu Close Open/Close Menu
Open/Close Search
Have you read our latest Advertising Pays report?

The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

Resource
Ad Pays Series Advertising's Big Questions Adspend Figures Advertising Matters Annual Review Media Smart Cannes Lions
About Us
Our Network AA Members AA Board AA Council Front Foot Contact Us Our Team
Have you read our latest Advertising Pays report?
A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Our Work
See All Of Our Work
Have you read our latest Advertising Pays report?

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Credos
See More On Credos
Have you read our latest Advertising Pays report?

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Front Foot
WHAT IS FRONT FOOT MEMBERSHIP BENEFITS MEMBERS
Find out more and join today
See All
Have you read our latest Advertising Pays report?

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

All events
See All
Have you read our latest Advertising Pays report?
< BACK
MEMBER CONTENT

This Week in Public Affairs: 18 September 2020

/ September 18th 2020 /

Food, climate and economic recovery are three of the most significant workstreams currently underway at the AA. All form an essential part in strengthening the industry and building back better from the economic and health crisis.

Food Advertising

Over 40 members of the AA’s Food Advertising  Working Group met yesterday to discuss the proposed restrictions on HFSS advertising announced at the end of July by Government.

Senior officials from the Department for Digital, Culture, Media and Sport (DCMS) and the obesity policy team from the Department for Health and Social Care joined the first part of the call and led members through current thinking within Government on the proposals and timelines for consultation and implementation. They reiterated Government’s desire to reduce obesity in the country, and their insistance that  9pm watershed on HFSS advertising on TV and online with the potential also of a full ban online by the end of 2022, were essential parts of the Government’s strategy. The civil servants also took questions from the FAWG members on the call. The second half  of the meeting saw members discuss the plans on HFSS advertising and how the AA and industry should best respond over the coming months.

Climate

The AdGreen Advisory Board met for the first time on Wednesday. The green production certification scheme was formally launched last week and is an ad industry first, both measuring and reducing the carbon emissions generated by ad productions. You can find more information here.

Skills Proposal

The AA has been having discussions with the Department for Business, Energy and Industrial Strategy (BEIS) about the opportunity for the Government to support training schemes and qualifications provided by professional trade associations aimed at skilling up or re-skilling the workforce in areas such as digital and data skills where there are shortages. Initial feedback from BEIS was that we should get the backing of the PBSC (Professional Business Services Council) and our early discussion with their skills group has been positive.  As a next step, we are building the business case and will share this with AA stakeholders for input.

Related Articles