The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising APPG Members

/ February 17th 2025

Officers

1. Dame Karen Bradley MP (Conservative) – Chair

2. Lord Bassam of Brighton (Labour) – Officer

3. Lord Black of Brentwood (Conservative) – Officer

4. James Frith MP (Labour) –  Officer

 

General Members

MPs:

5. Damian Hinds MP

6. Liv Jarvis MP

7. Noah Law MP

8. John Milne MP

9. Joe Robertson MP

10. Gareth Snell MP

11. Kenneth Stevenson MP

12. Sir John Whittingdale MP

13. Max Wilkinson MP

14. Martin Wrigley MP

 

Peers:

15. Lord Brady

16. Viscount Camrose

17. Lord Clement-Jones

18. Baroness Featherstone

19. Lord Fox

20. Lord Gilbert

21. Baroness Gohir

22. Baroness Goudie

23. Lord Harlech

24. Baroness Hooper

25. Lord Knight

26. Lord Lucas

27. Lord Markham

28. Lord Naseby

29. Baroness Neville-Rolfe

30. Lord Parkinson

31. Baroness Parminter

32. Lord Razzall

33. Lord Shipley

34. Baroness Stowell

35. Baroness Uddin

36. Lord Watts

37. Baroness Wilcox

38. Lord Young of Norwood Green

 

APPG Secretariat:

Paul Bainsfair (Director General – Institute of Practitioners in Advertising (IPA)

Stephen Woodford (Chief Executive – Advertising Association)