CGI was first used in 1961 when a group of Russian mathematicians managed to move a cat across the screen. Since then, it has heavily been used in the movie industry (e.g. Avatar), and it has also been adopted by other industries, such as fashion, namely Balmain in 2018, which created a lot of international buzz.
Raluca has analysed the social media engagements from the Balmain campaign where CGI models Shudu, Urdu, and Zhi were used. At this session, Raluca will share her learnings on the impact of the virtual campaign and the lessons for brands and influencers going forward.
Date: 08 Jun 2020
Location: Online
Timings: 11:00
