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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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What next for Britain’s creative industry exporters?

Oct 2

About The Event

What next for Britain’s creative industries? Can they deliver soft power and commercial success in a Covid and Brexit world?
Join PWC and members of the UK Advertising Export Group (UKAEG) at Advertising Week 2020 as they share their Perspectives and practical advice .
What you can expect to learn from this session?
  1. Explaining the role of the UK Advertising Export Group
  2. Key findings from the Advertising Association / PwC study into what drives advertising export success
  3. Next steps for exporters and for the government

 

Every company in the UKAEG shares the same collective ambition to work together, collaborate and do business around the world. In these extraordinary times, this is more important than it has ever been. Backed by the Advertising Association, the IPA, the APA, the DMA, London & Partners and the Creative Industries Council, the Export Group features 50+ of the best companies drawn from across the UK’s advertising and marketing services industries. It is supported through the industry’s partnership with the Department for International Trade (DIT) and includes the support of the GREAT campaign team.

Event Information

Date: 02 Oct 2020
Location: Advertising Week 2020
Timings: 15:30

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