What’s the Future of Advertising?

Advertising has been built on foundations that science is starting to question.

While it’s been easy to talk about concepts such as System 1 and System 2, are we really embracing what it tells us about how advertising works, particularly what’s going on in our brains?

Considering the science behind creative advertising will answer these questions:

• How does advertising really work, and why?
• What are the advertising myths that block effective creative advertising?
• How is neuroscience getting under the skin of what really matters in creative advertising?
• What will creative advertising look like in the future as a result?

HeyHuman’s insight is based on considering and researching these questions since its launch in 2014.

Learn more about UKAEG here