Through Media Smart, our industry’s award-winning non-profit, we champion advertising education and support the Government’s work to improve media literacy across the UK. Media Smart helps children and young people understand advertising wherever it appears and inspires them to consider careers in our sector. It provides free guides for 7–25-year-olds, engaging teaching resources for schools and expert advice for parents and guardians.
The Advertising Association has released a new report, ‘Unlocking Apprenticeships to Drive Growth’, calling on the Government to seize the opportunity...
‘Teens, Social Media & You’ will support parents and young people aged over 13 to have conversations about their online environment...
Education campaign to help voters understand ads by political parties will run in cinemas, online, TV and OOH until July 4...
Two years on from Credos’ first report on hybrid working practices – ‘Hybrid Working in the Advertising Industry‘ – we...
Channel 4’s recent report, ‘Gen Z: Trends, Truth and Trust’ thrust the topic of trust amongst the young into the...
“Get off my lawn!” Hardly does the phrase need to be finished before a vivid image forms. An older gentleman,...
Through Media Smart, our industry’s award-winning non-profit, we provide high-quality resources, champion advertising education and support the Government’s work to improve media literacy across the UK. Media Smart helps children and young people understand advertising wherever it appears and inspires them to consider careers in our sector. It provides free guides for 7–25-year-olds, engaging teaching resources for schools and expert advice for parents and guardians.
