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Credos Blog

Reflections on LEAD 2026: The Trust Paradox

By Dan Wilks, Director, Credos If you look at the headline figures from our latest research, you might think it’s time for celebration - to pop that champagne and pat...

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Resources

The Golden Christmas Quarter

Information

AI and Employment in Advertising: The Data Behind the Debate

Reports

The Hybrid Era in Adland: 10 Key Questions Answered – Report

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Information

All In 2025: The results are in

News

New report shows UK economic growth and jobs powered by advertising investment

Opinion

All In – Five key lookouts for 2025

Opinion

Forget Gen Z: What is going on with Millennials?

Opinion

Scam ads: The trust eroder

Opinion

Trust isn’t just about awareness — it’s about understanding

Opinion

Government advertising: an easy cost to cut or an investment in a better future?

Opinion

“Get off my screen!”: Explaining the generational trust divide

Opinion

Do politicians ever lie – sorry, mis-speak the truth?

Reports

Hybrid Working in the Advertising Industry – Report

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Opinion

Responsible advertising is the key to responsible growth

Opinion

Christmas Advertising: Festivity, Gifts and Responsibility

Reports

How do we solve advertising bombardment?

Opinion

Influencer Marketing: The Most and Least Trusted Form of Advertising

Liselot Hudders is an associate professor in marketing communication and consumer behavior at Ghent University, department of Communication Sciences and director of the Center for Persuasive Communication.
Reports

Influencer Marketing: A growing sector with evolving challenges

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