Scotland’s importance to the wider UK economy cannot be understated. As this report demonstrates, a large part of Scotland’s economic success is dependent on the excellence of its advertising industry: Advertising Pays 5 celebrates that vibrancy.
“Whatever lies in Scotland’s future, we need to be competitive at home and abroad – and advertising is at the heart of effective competition. This report shows how advertising is part of our economic infrastructure – helping all companies reach customers, create a return on investment and growth. As we look to build a strong, sustainable economy we need to encourage businesses to access the power of great communications.”
– Brian Coane, former Chairman of IPA Scotland.
In 2015, Scotland spent £1.7 billion on advertising – but the total contribution of that spend to the Scottish economy is valued at £8.8 billion, thanks to the far-reaching economic impact of advertising activities in Scotland.
Advertising Pays Scotland quantifies and explains advertising’s positive impact on Scotland.
"Whatever lies in Scotland’s future, we need to be competitive at home and abroad – and advertising is at the heart of effective competition"
Total contribution of advertising to the Scottish economy in 2015
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