Advertising is a key driver of growth, supporting 1.7 million jobs and contributing £108.6 billion in gross value added to the UK economy. It enables businesses to compete, innovate, scale and create jobs. We work with Government to champion the industry’s contribution, highlighted in our Advertising Pays series and quarterly AA/WARC Expenditure Reports, which provide the UK’s impartial and authoritative adspend data and forecasts.
Strong momentum recorded across retail media, out of home, and social media as advertisers invest in a wide range of channels...
Two of AA’s top award – the Mackintosh Medal – awarded for first time London, 6 May 2026: The Advertising Association...
The Advertising Association and WARC worked with industry stakeholders to update channel definitions, simplify public reporting, and include new standalone channels...
Latest forecasts predict ad spend will exceed £50bn for the first time in 2026. London, January 29, 2026: The latest...
Latest forecasts also project total ad spend will top £46bn in 2025. London, 30 October, 2025: UK advertising spend is...
Total adspend forecast to increase by 6.8% to £45.4bn for FY2025. London, July 29, 2025: The latest AA/WARC Expenditure...
Advertising powers the UK economy. We lead on areas including UK advertising spend through AA/WARC, economic and social contribution in our Advertising Pays Series, and exports through our UK Advertising Exports Group.
