UK Advertising Summer Showcase

We are delighted to announce the next series of FREE events in our UK Advertising Summer Showcase.

INTRODUCTION

As we all emerge from lockdown, UK advertising, with its unique combination of strategic, creative, technological and production capabilities, is ready to play a crucial role in the economic recovery for businesses around the world.

After a successful launch in early June at Createch @CogX where we hosted nearly 45,000 delegates over three days, our Summer Showcase continues. It’s a series of free events featuring companies from across our industry along with international clients – they will be sharing learnings from success stories and the challenges they’ve faced, plus consumer predictions for the future as we all learn from Covid-19 and the lockdown.

It’s a brilliant place to see what UK advertising has to offer you and your business as you plan your exit from the lockdown and path to growth, no matter where you might be based geographically. If the lockdown has proved one thing, it is that our industry can, during a period of enforced remote working where everything has to happen online, continue to produce great work for international customers.

PROGRAMME TO DATE:

**Click on the event name for full details and to register your place**

Monday 6 July

12:00-12:30
UK Advertising. Made Global

Learn why the UK is the global hub of advertising, hear about exporting as a business strategy and understand the opportunities and challenges of working globally.
Speakers:
– Steve Hyde, CEO & Global Talent Lead, 360xec
– Jemima Monies, Deputy MD, adam&eveDDB
– Angus Light, Producer & Company Director, Locate Productions
– Aisling Conlon, Marketing Manager, UK Advertising Export Group

14:00-14:30
What’s the Future of Advertising?  Does Neuroscience Hold the Answer?

HeyHuman will explore how neuroscience is getting under the skin of what really matters in creative advertising, and what creative advertising look like in the future as a result.
Speakers:  Neil Davidson, CEO and Partner and Aoife McGuinness, Neuroscience Consultant, HeyHuman

15:00-15:30
Searching for Value in the Age of Data

Join Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen & Chairman, DMA Scotland for a fascinating talk where he will highlight how data can create better and fairer products and services as well as creative use of data to drive positive outcomes for the not-for-profit sector and beyond.

Tuesday 7 July

11:30-12:00
From East to West – Creative Learnings from Lockdown

Hear from Bill Yom, Head Of Creative/CCO of Volkswagen Powerhouse, Cheil Worldwide and Richard Brim, CCO, adam&eve/DDB as they speak candidly about the importance of creativity in responding to the challenges brought by Covid-19.

12:00-12:30
Not Afraid of the Hard Conversations

Learn how Procure Worldwide worked with Lizzie Carr, Global environmental activist and Founder of Planet Patrol to enable authentic perception change surrounding the nuances and complexities of single use plastic and discussing the term “influencer”.
Speakers:
– Catriona Blampied, Managing Partner Procure Worldwide
– Kathleen Wilkinson, Senior Strategist, Procure Worldwide
– Lizzie Carr, Founder, Planet Patrol

14:00-14:30
UK/China: Unlocking Collaboration

As UK agencies expand into the Chinese market, and Chinese brands look to partner with UK agencies, hear from our panel of experts representing the UK Advertising Exports Group (UKAEG) on how as the world’s leading hub for advertising services and the most advanced digital advertising market in the world, the UK is well placed to work and collaborate with China.
Speakers: 
– Stephen Maher, CEO, MBA
– Julie Cohen CEO, Across the Pond
– Marco Frigatti, SVP East Asia and MENA, Guinness World Records
– Kan Ng, Business Director, APAC, VCCP

Wednesday 8 July

12:00-12:30
UK Advertising – In the US

The US remains the largest market for UK advertising services. In total, they take in £1.1bn from the industry. Our expert panellists discuss their experiences of business success in the US, the challenges and opportunities and take a look at how markets are recovering post Covid-19.
Speakers: 
– Pippa Bhatt, Founding Partner, MADAM
– James Tomkinson, Managing Director, Nexus Studios
– Chris Whittle, Founder & Managing Director, Experience12
– Aisling Conlon, Marketing Manager, UK Advertising Export Group

14:00-14:30
#SaveTheNight: How the Icon of Nightlife Became the Champion of Staying in

Jägermeister and their agency, ENGINE will give you an insight into the conception and production of #SaveTheNight, a global platform across 21 markets, created to keep the night going during lockdown.
Speakers: 
– Wolfgang Moeller, CMO, Global, Mast-Jagermeister SE
– Tim Jerg, Head of Global Brand Management & Digital Marketing, Mast-Jägermeister SE
– Daisy Domenghini, Client Managing Director, ENGINE CREATIVE
– Gen Kobayashi, Chief Strategy Officer, ENGINE CREATIVE

15:00-15:30
UK Advertising – In Europe

£3.7 bn. of advertising services were exported to EU nations in 2018, which accounted for 53% of overall UK advertising exports.  Today, as we emerge out of lockdown there are new business opportunities available across the EU.  Our expert panellists will discuss their experiences of working in Europe, the challenges and opportunities including Brexit and Covid-19 plus take a look at how markets are recovering.
Speakers:
– David Ball, CEO and Founder, Brand Fuel
– Charlotte Parks-Taylor, Co-Owner & CSO, Cream
– Jamie Walker, Executive Producer – Advertising / New Business, Pulse Film
– Aisling Conlon, Marketing Manager, UK Advertising Export Group

Thursday 9 July

9 July:  AdForum PHNX Tribute 

UKAEG is a headline partner of the Phoenix Tribute – a virtual celebration designed to lift the spirits of the industry and put creativity in the spotlight. The festival will showcase the best work of the past 12 months and run webinars featuring leading figures in the international advertising industry.

We are delighted that Keith Weed, President, Advertising Association and former CMCO, Unilever will be speaking on the main stage with Janet Hull, IPA Director of Marketing Strategy & Chair, UK Advertising Export Group on “Build Back Better” – how the world’s advertising and marketing services can work together to build back better – rebuilding public trust in advertising, taking positive action on climate, tackling diversity and inclusion, and reflecting on lessons we have learned from lockdown about ways of working and productivity.

More details on this event coming soon!

Contact us with any queries: events@adassoc.org.uk

Learn more about the UK Advertising Export Group here